Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Why the Jumpshot shutdown is such big news for digital marketing

Why the Jumpshot shutdown is such big news for digital marketing Blog Feature

Vin Gaeta

Director of Web Services, 10+ Years of Sales & Marketing Experience, 12+ Years of Development Experience, 14+ Years of Project Management Expertise

February 3rd, 2020 min read

Last week, Avast, the Czech-based cybersecurity and antivirus giant, shut down the marketing analytics tool Jumpshot amid controversy around user data privacy and the selling of user information.

Avast bought Jumpshot in 2013 as a move to not only keep users’ computers secured and virus free, but “running at peak performance.” 

The company then morphed into a digital intelligence resource, helping companies understand buyer journeys online through collected click data. Basically, Jumpshot let you understand how people navigate the internet — anywhere from Google to Hulu to Amazon.

Which is exactly why the shutdown comes as a shock to many.

jumpshot-website-1image from Jumpshot's homepage

Jumpshot may have been supplying their marketing analytics data to numerous premium SEO tools, so the ripple effects of the shutdown may be felt across the entire marketing industry in the weeks ahead. 

The details we currently know

This shutdown occurred after a VICE investigation exposed documents claiming the software company collected “Every search. Every click. Every buy. On every site.” 

The data collected by Avast and Jumpshot, is rendered anonymous after being aggregated and encrypted — and is eventually sold to companies such as Yelp, The Home Depot, Amazon, and others to help them better understand users' browsing and buying habits. 

If you’re one of the over 400 million Avast users, your data has likely been collected and sold — albeit anonymously and not tied to you as an individual, according to Avast CEO Ondrej Vlcek.

Avast and Jumpshot have done this in a few ways, most notably when you install Avast’s free antivirus software.

Let’s be clear, it’s uncertain if Avast/Jumpshot has done anything completely wrong here. Avast’s opt-in for sharing your data is actually very clear (see below). It’s up-front and tells the user that by accepting the prompt, their “stripped and de-identified data” will be provided to Jumpshot. 


But, the investigation questions whether all of the sold data had actually come from opted-in users, claiming the company collected data through free software that users installed on their computers.

Based on how swiftly Avast shut down Jumpshot once the report was released, it seems that the latter may be true. One thing is certain, there’s more to uncover here and we’ll keep you posted as new things develop. 

How it can affect marketers

The potential problem to monitor will be how the data Jumpshot had been collecting will now be missed in the industry. It is believed many marketing tools had been leveraging this data.

Therefore, effects are yet to be seen, but, as expected, major players in the space are chiming in. 

Paul Lovell, an international SEO consultant, told me that “Jumpshot has not given a date on when their services will stop sending this data, but they have said they’ll let customers know when the service will end, so until we learn more we will have to watch this space.”

Rand Fishkin, co-founder of SparkToro and previous founder of Moz, tweeted that the shutdown of Jumpshot was simply “wrong.” 

He later expanded up on his tweet in an article, where he explained why this is a big deal for the internet at large: 

“JumpShot was one of the best and only sources for collecting high quality, aggregated, fully anonymized data about how people use the web. It’s [sic] loss will be felt keenly across numerous industries, including the web marketing world.”

In other words, the information that Jumpshot will no longer  be providing to tools like Moz, SEMrush and more — may affect your metrics.

Rand has stated that Jumpshot is “in my opinion, the best, most reliable source of information on what happens inside web browsers because of how they gather, process, and scale their estimates. That’s why SparkToro, and Moz (my previous company) are both customers of Jumpshot.”

Because SEO tools typically leverage a variety of data points to inform users, it’s uncertain how much of Jumpshot's now missing data will affect your metrics.

More than likely, the data points from Jumpshot are one of many sources Moz and other SEO tools leverage to educate the end user. Still, the end result is uncertain.

What’s next? 

There’s nothing to really do right now as we all wait for the dust to settle. Our team will be monitoring the situation and will update you as things unfold.

One thing is for sure, once the Jumpshot data stops flowing to the tools, your analytics and metrics will shift — so don’t freak out. It’s coming. 

Keep things “business as usual” and monitor your charts and dashboards to spot any irregularities that could be due to the data cut-off. 

Things will eventually normalize. You can then reassess, readjust, and move forward. 

Want to make sure you’re getting the most out of your SEO tools and your website? Our Technical SEO audits can help pinpoint how to dramatically improve your rankings and results.

New call-to-action
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE