Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Litmus' Justine Jordan On Bootstrapping at a SaaS Organization

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Litmus' Justine Jordan On Bootstrapping at a SaaS Organization

litmus-justine-jordan-on-bootstrapping-as-a-saas-organization.jpgThe following is an excerpt from our eBook, "Selling Your SaaS: How the Most Successful Software Companies Grow."

A lover of content, customers, and cats, Justine Jordan is a recovering designer currently masquerading as an inbound marketer. Once responsible for designing, building, and managing email campaigns for ExactTarget (now SalesForce) customers, she is now the Director of Marketing at email marketing automation software company, Litmus. A few months ago, we asked Justine to speak on the company's Bootstrapping efforts and how it's effects on their growth and culture. 

Here is what she had to say:

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

“Prior to Litmus, I came from ExactTarget, another company that was funded, so I can make a pretty apt comparison between the two environments.

The kind of pressure you feel at a bootstrapped company is more positive than when you’re in a venture-backed environment.

What makes us unique is that we don’t have sales people, and because we don’t have this insane pressure to grow, we found it very freeing. We can focus on shipping a great product, and if we go through slow growth periods, it’s not as big of a deal because we know the product is great. It allows us to be more honest in what we’re doing.

Our internal motto is “product before revenue.” Our number one goal is making a great product that our customers love. The fact that our founders are so involved in the day-to-day is great, as so much of the product innovation comes from them. They had that original vision and built something to scratch their own itch. We continue to build upon something our customers love and the revenue follows.

Our founders aren’t in it for an exit.”

Want to Hear More?

See what tech and marketing experts like Dharmesh Shah, David Cancel, Chris Savage, and many more have to say about successfully selling your SaaS in our full eBook, "Selling Your SaaS: How the Most Successful Software Companies Grow." Get your free copy at the link below. 

 

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on July 6, 2015

Recent Articles

4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
How To Set Marketing Goals Based on Business Goals
February 1, 2022 • 6 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read