Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Beginners Guide to Inbound Sales

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
[Playbook] Inbound Sales Guide Cover

Free Guide:

The Beginners Guide to Inbound Sales
Read the Guide
The Beginners Guide to Inbound Sales
Free Inbound Sales Guide
View The Beginners Guide to Inbound Sales
[Playbook] Inbound Sales Guide Cover

Free Guide:

See faster close rates and happier customers by shifting to inbound sales.

In this guide, you'll learn:

  • Inbound Sales vs. Outbound Seals
  • 5 Steps in the Inbound Sales Process
  • Getting Started and Troubleshooting

Marcus Sheridan on Finding a New Appreciation for Inbound in 2016

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide, The Beginners Guide to Inbound Sales.

Marcus Sheridan on Finding a New Appreciation for Inbound in 2016


Once called a "web marketing guru" by the New York Times, Marcus Sheridan's rise to sales and marketing fame is an untraditional one, but also one for books. 

Fresh out of college, Marcus stumbled across his first business venture installing swimming pools out of the back of a beat-up pickup truck with two of his friends. Flash forward nine years to 2010 and their company became one of the largest pool installers in the US -- and the most visited swimming pool website in the world. 

Free Guide: The Beginners Guide to Inbound Sales

They did it all with the help of Marcus' incredible inbound and content marketing that was far ahead of its time. 

With this success, Marcus started his sales, marketing, and personal development blog—The Sales Lion, in 2009, and he has since grown the brand to be synonymous with inbound and content marketing excellence.

Last month, I reached out to Marcus and asked him what he thought 2016 had in store for sales and marketing. Here's what he had to say:

“In 2016, I believe the biggest issue in this space will be two-fold:

  1. Getting cross-organizational buy-in for Inbound Marketing (specifically with Sales and Management Departments)
  2. Getting Sales Departments to not only appreciate Inbound for what it is, while also embracing it and helping to make it a culture within the company.

Marketers need to get much better at truly communicating what Inbound is, what its impact can be on an organization and on each individual (especially in Sales), as well as what can also happen if the organization refuses to embrace Inbound and the digital consumer of today.”

Want more from the Marcus and the marketing pros?

See what Brian Halligan, Ann Handley, Arjun Moorthy, and other Marketing, Sales, and Design experts have to say about 2016 in our free report, 16 on 2016: Inbound Marketing Predictions from 16 Industry Experts. 

Get your free copy here by subscribing to the IMPACT blog or simply click the "keep reading" button below!


[Playbook] Inbound Sales Guide Cover

Free Guide:

The Beginners Guide to Inbound Sales
Read the Guide
[Playbook] Inbound Sales Guide Cover

Free Guide:

The Beginners Guide to Inbound Sales

See faster close rates and happier customers by shifting to inbound sales.

In this guide, you'll learn:

  • Inbound Sales vs. Outbound Seals
  • 5 Steps in the Inbound Sales Process
  • Getting Started and Troubleshooting

Topics:

Marketing Strategy
Inbound Sales
Published on November 18, 2015

Recent Articles

4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
How To Set Marketing Goals Based on Business Goals
February 1, 2022 • 6 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read