Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

5 Marketing & Design Trends That Should Go Extinct This Year

By Ramona Sukhraj

5 Marketing & Design Trends That Should Go Extinct This Year

marketing-design-trends-that-should-go-extinct.jpgWith the first month of 2016 almost over, we’re already seeing quite a few changes in the inbound marketing world -- but if you ask the members of our team, some things can’t change fast enough.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Here are 5 of web design and marketing trends that the IMPACT team would love to see go extinct this year.

Mobile Exit-Intent Popups

“I understand that they are a great conversion point, a fantastic way to get your content directly in front of your audience, and a really great way to build your subscriber list, but they just don’t work on mobile.

My thumb is fairly large, and if I’m going to have to find and click a tiny X (which isn’t always in the same spot!) in order to read the content I actually care about, I’m going to find and close the tab before I even give the page a chance to load.

They need to go!” - Derrick Weiss, Account Executive

Social Media Links in Print Ads

“This is honestly the silliest thing I have ever seen! When I see this happen, as a marketer, it makes me laugh. Social has become such an integral part of marketing strategies for all businesses (and props to you for trying to include it), but when I see links or buttons in a print ad, the company loses a bit of credibility in my eyes. If they can't understand how the buying behavior of their audience, how will they understand my challenges?”

Auto-playing Videos

“Not only are auto-playing videos annoying, but they slow down your page tremendously. I am more likely to find a different site to solve my problem rather than wait around for a video I don't really want to watch to finish loading.” - Amanda Leclair, Client Resource Manager

Sliders

“I’d be happy if I never saw a slider on a website again. I won’t click through your slider to read all your content, and if I am reading a slide I like, I don’t want it to scroll away! Luckily, I think people are starting to catch on to the fact that they are conversion killers, but hopefully, this year will put the final nail in the coffin.   

“R.I.P. Conversion” -slider ” - Kyle Bento, Growth Strategist

“Scrolljacking”

“I think it’s about time we drop using scripts that hijack user scrolling. Nothing bugs me more than visiting a site that has upped my mouse sensitivity or forces me to stop at specific points on it. Let your users scroll at their own free will!

Changing the functionality of one of your users main controls will ultimately leave them frustrated and angry. Almost no one's site design should require complicated scrolling mechanics to try to make the experience more ‘uniform’. You know the old saying - If it ain’t broke, don’t go fixing it!” - Christine Austin, Creative Lead (Marketing Team)

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Marketing Strategy
Published on January 25, 2016

Recent Articles

Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read