Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Marketing Strategy

Newsjacking: 5 Brands that Used Star Wars to Force Push Their Marketing

By Vin Gaeta

Newsjacking: 5 Brands that Used Star Wars to Force Push Their Marketing Blog Feature

star-wars-newsjack.jpgIf you’ve been awake for more than 15 minutes over the last three months, you’ve seen something Star Wars related.

The fan-favorite franchise is back with the newest installation, The Force Awakens, and that has provided companies and brands with an invaluable opportunity to newsjack Star Wars to promote products, sales, and get recognition.

As a Star Wars geek myself, it’s only right that I hope on the proverbial bandwagon (or Slave I, whichever you prefer).

If you’re not familiar with the term Newsjacking, David Meerman Scott defines it as, “...the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”

Basically, taking any relevant trend or news story and putting your own spin on it so that you get some recognition.

So in a nutshell, my article on newsjacking Star Wars, is actually newsjacking Star Wars...make sense?

Let’s get to the brands using Star Wars in their marketing to Force Push themselves into the spotlight.

#1 Pinkberry: "May the Swirl Be with You"

newsjacking-star-wars.png

I love what Pinkberry did with their promo image from this email shared with me by our Content Marketing Manager, Ramona. By using the iconographic typeface, you immediately know that something Star Wars is in front of you.

The punny messaging  is also great; using The Light Side and The Dark Side for vanilla and chocolate flavors was an awesome touch.

#2 Google: "Choose Your Side"

Google-Star-Wars-Newsjack.png

Not that Google needs a marketing boost, or extra traffic, but they jumped on the bandwagon nonetheless with their “Awaken The Force Within” campaign. In this campaign, they allow users  to choose their side, which then changes your Google experience in every application.

From small changes like your loading bar becoming a lightsaber, to the car icon in Google Maps being either an X-Wing or Tie Fighter, Google definitely hit the mark with this promo.

#3 Target: "Share the Force"

Target’s Share the Force campaign is brilliant for a few reasons. Not only are they flying an X-Wing directly into fan’ hearts, they’re putting themselves at the forefront of the conversation by creating an interactive experience for die-hard fans and newcomers alike.

Explore their new tie in website and share your favorite Star Wars moments.

#4 Covergirl: Star Wars Inspired Makeup

Covergirl-Newsjack.png 

Yup, Covergirl is getting in on the Star Wars hype too -- because even girls need to get their geek on.

The cosmetic brand is did a great job with their line of Star Wars-inspired makeup, injecting themselves into a conversation many would never imagine them being involved in.

While most likely a cobranded effort, this does a phenomenal job of catering to Star Wars fans while still remaining relevant to their brand and offering. The exclusive line includes colors with Star Wars-themed names like Red Revenge, Speed of Light and Nemesis.

#5 TrackMaven: Star Wars Social Media Infographic

They found 234 million interactions based around Star Wars (which I’m sure has probably doubled since they’ve done their research) and put it into an awesome infographic.

Bonus: Check out these Star Wars puns cleverly placed by Sian Welby in UK’s Channel 5 weather broadcast. The video is currently at over 3.1 Million views!

 

 

Key Takeaway: Make Your Message Resonate

By aligning your brand’s ideas with breaking news, you’ll be able to elevate your company and gain awareness you may have not gotten otherwise.

Creating a message that capitalizes on these trends will help you resonate with your audience on a deeper level. It won’t just be the same the usual self-promotional content, it will be something that feels relevant and shows your personality and that is best way to earn customers, evangelists, and delight your existing fans.

May the Force Be With You.

Topics:

Marketing Strategy
Published on December 29, 2015

Recent Articles

9 Crucial Elements Every Homepage Should Have [+Video]

By Ramona Sukhraj on October 21, 2021
6 min read

How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)

By Kimberly Marshall on October 20, 2021
8 min read

Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)

By Kimberly Marshall on October 13, 2021
1 min read

Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)

By John Becker on October 7, 2021
8 min read

How to Grow a Digital Marketing Agency (with Coaching Services)

By Paul D. Grant on October 6, 2021
6 min read

Hire Freelance Writers with Caution (Read this First)

By Paul D. Grant on September 27, 2021
10 min read

5 Key Elements of a Winning Inbound Marketing Strategy

By Kimberly Marshall on September 14, 2021
14 min read

How to Get the Most Out of Your 2-week HubSpot Free Trial

By John Becker on September 13, 2021
5 min read

Free inbound marketing courses and training

By Paul D. Grant on September 10, 2021
4 min read

Drift report on pandemic fallout reveals seismic shift in marketing strategy

By Paul D. Grant on September 9, 2021
2 min read

How much HubSpot do I need?

By John Becker on August 17, 2021
4 min read

Inbound marketing strategy: 7 steps to success

By John Becker on August 11, 2021
8 min read

How can the StoryBrand framework be used for inbound marketing?

By Zach Basner on July 21, 2021
6 min read

8 business blog design examples that keep readers engaged

By Steve Polito on June 16, 2021
6 min read

Think you’re paying too much for HubSpot? Here’s how to get your money’s worth

By John Becker on May 5, 2021
5 min read

Do I need to hire a HubSpot specialist, or can someone on my team handle it?

By John Becker on April 30, 2021
4 min read

Every website agency talks about strategy; How is IMPACT different?

By John Becker on April 19, 2021
5 min read

Customers aren’t getting what they need from my website; What can I do immediately to change that?

By John Becker on March 8, 2021
6 min read

6 tips for creating a successful HubSpot and Salesforce integration

By Joe Bachir on February 12, 2021
5 min read

Is your marketing still relevant in 2021?

By John Becker on February 11, 2021
6 min read

How to best use your 2021 marketing budget so your company rebounds

By John Becker on February 8, 2021
4 min read

53 best marketing books you need to read (updated for 2021)

By Allison Melnik on January 21, 2021
15 min read

Digital marketing budget: How much should you spend per month?

By Eric Dunn on January 14, 2021
9 min read

The 10 marketing KPIs you should be tracking (updated for 2021)

By Carolyn Edgecomb on January 5, 2021
9 min read

How does IMPACT's website strategy blueprint process work? (schedule and outcomes)

By John Becker on December 18, 2020
5 min read