This is a saying that we've grown used to using as a way to back up our claims (no matter how outlandish they may be.)
However, did you ever stop to think why people don't urge you to "Yahoo! it" or "Bing it"?
Sure, it doesn't seem to have the same ring to it, but do they matter? Are people actually using them?
This past November, Firefox decided to cut ties with Google after ten years of partnership and take on Yahoo! as their primary search engine. Not to mention, Google's deal with Safari is up this year, and rumor has it Bing and Yahoo! want in.
But what does this mean for marketers? Is optimizing for Google no longer enough?
When determining the authority of a website, Bing looks to signals from social networks, cited sources, name recognition, and the author's identity.
"Is the content useful and sufficiently detailed?"
Bing gives preferebce to pages with relevant supporting content such as images, graphs, and instructional videos. In addition, they prefer websites that provide uniqye content, as opposed to sites that syndicate existing resources and information.
"Is the content well-presented and easy to find?"
To rank well in Bing, your website must be easy to read with an accessible design that makes content easy for visitors to find.
Sites with layouts that serve content straight up, as opposed to sites that try to blur the lines between advertisements and content, will receibe higher rankings.
While Google is less receptive to websites with a lot of flash, Bing is willing to provide them with an opportunity to rank high (as long as they are optimized with the necessary on-page elements.)
To ensure that their bots can successfully crawl these types of pages, it's important that you:
Identify and classify mobile and device-friendly web pages and websites
Analyze web documents from a mobile point-of-view by looking at:
Mobile functionality (to weed out “junk”, that is pages that are 404 on mobile or Flash only etc.)
Return more mobile-friendly URLs to the mobile SERP
Ranking the results pages based on all of the above
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