This may not come as a surprise, but I’m almost always thinking about content.
I love content marketing in pretty much all of its forms. I love it so much, some might even say I’m addicted -- but like all of life’s addictions (including the addiction to Star Wars that many of my colleagues have), this one comes with its dark side.
It has revolutionized the way Marketers and Advertisers reach and gain the loyalty of consumers, but when its tactics are abused or not given the strategic attention they deserve, it can take a negative toll on your bottom line that few dare to speak of (cue dramatic music).
That’s the issue the team over at Scripted set out to tackle with its recent infographic titled, “The Dark Side of Content Marketing.”