Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Carly Stec

By Carly Stec

Jul 25, 2014

Topics:

Marketing Strategy
Marketing Strategy

Quick Tip: How to Get More Referral Leads from Your Email Marketing

Carly Stec

By Carly Stec

Jul 25, 2014

Quick Tip: How to Get More Referral Leads from Your Email Marketing

Quick_Tip-_How_to_Get_More_Referral_Leads_from_Your_Email_MarketingA few weeks ago our marketing director sent out a really unique email.

He told a quick story about his new car buying experiences and tied it back into our latest offer on the inbound sales process.

It was some really great email marketing if I've ever seen it. 

While the email was noteworthy, there was a little easter egg that made it that much more effective.

He incorporated a link for recipients to use if they wanted to email the offer to a friend in need. 

The copy that accompanied it read as follows: "Please forward and share with as many people as possible. (I even included the link to help you do so.) Tell them John sent you, and that I'm just lookin' out."

Such a simple trick, so much more potential for new opportunities. 

If you want to learn how to create a link like this for your next email, I've detailed how to go about it below.

How to create a "share this with your friends" link:

The secret behind this inclusion is the "mailto" Code Generator Tool

Let's not kid ourselves. We've all judged our fair share of books by their covers, but don't let the outdated appearance of this tool steer you away. I promise you, it's a diamond in the rough. 

Once you're on the page, your view will look like this:

Screen_Shot_2014-07-24_at_11.29.04_AM

From here, you'll want to fill out 3 important fields:

  • To: Considering we can't predict who the sender is going to forward the email to, we like to use the standard "name@email.com" so they know to insert their friend(s) email there.

  • Subject Line: You can leave this up to the sender, or insert something of your own. If you go that route, pick something quick and personal. Our go-to is "Check out this ebook I'm reading..."

  • Body: This copy should be quick and to the point. We like to stick to something short and sweet like this: "I'm in the middle of reading this ebook and thought you'd find it helpful. Check it out!" Whatever you do, don't forget to include the link to the offer.

Once you've filled that out, you'll want to check your link to make sure that it's working. Here's what our looks like in action:

Screen_Shot_2014-07-24_at_1.39.10_PM-652672-edited

If it appears that everything is all systems go, it's ready to incorporate into your email. 

To get a feel for how it works, here's the link that John used in his email for our Building Your Inbound Sales Process ebook: Share This With a Friend

If you're using HubSpot, you can get a little fancy and create a custom CTA button for your mailto link using the CTA tool. Here's an example: 

Share This With A Friend

Keep in mind that these links aren't limited to email usage.

If you're looking to expand the reach of your offers even more, consider the benefits of including one of these CTAs on your thank-you pages. Once a lead has downloaded the offer, they might decide it'd be a good fit for their friend too. Including the link here makes it quick and easy for them to pass it along. 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo

Marketing Coach vs Agency: Why You Need a Coach for Real Success

June 26, 2023
John Becker John Becker

LinkedIn Could Become Your Most Powerful Distribution Channel

June 22, 2023
John Becker John Becker

Content Copycat: What To Do When Your Website Gets Copied

June 15, 2023
Christine Austin Christine Austin

My Best Sales Reps Haven’t Hit Their Quotas All Year: What Do I Do?

June 7, 2023
Marcus Sheridan Marcus Sheridan

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]

May 8, 2023
Ramona Sukhraj Ramona Sukhraj

What Small Business Leaders Need To Know to Thrive During a Recession

April 19, 2023
Marcus Sheridan Marcus Sheridan

5 Keys to Marketing Your Business During a Recession

April 17, 2023
Ramona Sukhraj Ramona Sukhraj

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide

March 6, 2023
Marcus Sheridan Marcus Sheridan