Your ability to stay current has allowed you to stay somewhat relevant. You’re very close to the big stage, but you still need that edge. You're stuck in the opening act phase, you just need some help to become a marketing rockstar.
This is exactly why so many companies are struggling
“I think it’s important to remember that people want to digest everything as quickly and easily as possible. We want to read on the go on our mobile devices.
If your website isn’t mobile, we will immediately go to another company’s website that is.”
Also, having your sales and marketing teams agree on your quality lead identification statement will take you to the next level.
You can’t sell to everyone. You need to know who is more likely to buy, and focus your marketing efforts on attracting and converting these types of prospects.
This will allow you to have a much clearer picture of your target audience, which in turn will allow for sales and marketing to be more productive.
Start by creating detailed buyer personas, which are basically fictional representations of your target audience. They detail everything from demographics, behavior on your website, and information regarding their company.
Once you have a better idea of who your ideal prospects are, you can more effectively create more relevant content that aims to push them further down your sales funnel.