Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

Read it now Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
The Ultimate Inbound Marketing Strategy Playbook 2021
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2021
Covers-FINAL

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

The Psychology of Design: The Color Green

By Christi Wharton

Christi Wharton also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2021.

The Psychology of Design: The Color Green Blog Feature

Color is very powerful. I am enjoying many colors in my garden as I write today. I choose the colors in my garden carefully.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

Pops of red, fuschia, yellow, and purple against various shades of green. Light greens, dark greens, even variegated greens. All of these colors combine to evoke feelings of relaxation, peace, and harmony.

I recall a young man walking past one afternoon who stopped and told me how he enjoyed my garden because it, “Filled his soul with joy.” Wow -- that is the power of color!

garden-1

How Do Colors Work in Marketing?

Marketers can take advantage of the emotions evoked by color. The use of colors can help people decide to buy from you. According to our friends at SmallBizTrends:

“Color has been known to have a powerful psychological impact on people’s behavior and decisions. And this knowledge has been harnessed all too well in marketing psychology by designers and marketers alike. Color can often be the sole reason someone purchases a product. In a survey, 93 percent of buyers said they focus on visual appearance, and close to 85 percent claim color is a primary reason when they make a purchase!

 Let’s Talk About Green

Green is a color that can evoke powerful emotions. It is a dominant color in nature that makes you think of growth. Think of nature and see the incredible variety of shades of green expressing renewal and life. Green evokes a feeling of abundance and is associated with refreshment and peace, rest and security.

Green helps people feel rested and secure. People are invited to wait in the “green room” before going on camera to relax. Many doctors even use green in their offices to put patients at ease. Green encourages a balance in your brain that leads to decisiveness. However, green may also be perceived negatively when associated with materialism, envy, and possessiveness.

Green is a mixture of the two primary colors blue and yellow. Blue is often used to create a sense of security and trust in a brand. (Check out this article to learn more about the color blue in marketing). The color yellow represents optimism and youthfulness, and is often used to grab attention. Blue and yellow are somewhat opposite in the emotions they evoke. Green is the color that combines them in various shades to create even more variations of emotion.

Lighter greens that lean more to the yellow end of the spectrum are associated more closely with freshness: think of the first leaves of spring. Darker greens are more closely associated with stability and growth: think of the more mature green leaves of summer. Green comes in many shades and variations:

green shades

The color green can be associated with the word “go” as in, “We have the green light to go ahead.”

Green can also be associated with environmental initiatives: “We’re going green.”

It’s hard to go wrong with green. With so many hues, green is an extremely flexible color. The color green brings to mind different associations.

green-in-branding-infographic

Source: Iconic Fox

The Use of Green in Branding

Starbucks

Starbucks_Coffee_Logo.png-768x768


The green color palate of Starbucks was introduced so as to represent growth, freshness, uniqueness, and prosperity. Not only does Starbucks use green in its logo, it also uses the same color predominantly in its stores to promote relaxation.

John Deere


John_Deere_logo

The green colors in the John Deere logo remind us of fresh cut grass. The yellow puts one in mind of a harvest-ready field of corn. One theory for use of green in the John Deere color palate is that it is the opposite of the color used for its competitor, International Harvester, which is red (read more about the color red in design here).

British Petroleum (BP)

Bp-logo

According to the creator of the latest BP logo, the design includes a “stylized sunflower symbolizing the sun’s energy, while the color green reflects the brand’s environmental sensitivity.”

GoDaddy

godaddy_logo


GoDaddy recently updated their logo to create a feeling of newness. The color of green used in the newest iteration of their logo is bright and fresh and may also bring to mind a green light, meaning “to go,” as in GoDaddy.

Calls-to-Action

Green can also be used in design to bring attention to calls to action. Some examples here include:

Evernote


evernote-1

The use of green on the Evernote site is bright and rich. The color matches the green in the Evernote logo. Evernote also uses green in the design of the page. The feelings evoked are of freshness and youth. The use of the green letters against the white background highlights the CTA to “sign up for free.”

Treehouse

treehouse

As in the Evernote example, Treehouse uses the same color in their logo as their CTA. This time, it is white letters against a green background. The use of green in this example makes one feel that they are saving money (also green) when they choose to “start your free trial.”

OptinMonster


optinmonster

OptinMonster uses green consistently for all of their primary call-to-action buttons. This way it is perfectly clear what the user should do: click the “Get OptinMoster Now” button.

Spotify 

spotify

What catches your eye in this example? The use of green in this CTA is a calming green against the brightly colored red and orange background. The green really pops out in this example. Spotify is using color very effectively to get your attention and give you a sense of ease to get started with their product.

TD Ameritrade


tdameritrade

When you are talking about investments, you may want your audience to think about green as in money, or green as in growth. TD Ameritrade uses green effectively to steer users in that direction with their use of green in their CTAs, logo, and headers. The shade of green they use is from the middle of the spectrum with a good balance of yellow and blue. The green pops on the white background.

Green Considerations

As you can see, there are many cases of green being a great choice in design. However, there are some things to keep in mind when using green.

Different shades of green words on a green or green-patterned background can be very hard to read. Adding more contrast makes it easier for the reader to see.

green-on-green

Some neon shades of green can be eye-catching. Others can be irritating and quickly tire the eyes.

Green used with other colors such as red can remind people of holidays.

holiday

It’s Easy Being Green

When it comes to color, the deliberate, well-thought-out use of various shades can significantly impact your market. Use the versatile color of green on a CTA to give people the “green light” to sign up or subscribe. Post something green on social media to help your followers relax or to understand your commitment to “being green.”

How have you seen green used successfully in design? Let us see how you use color in design at IMPACT Elite. I’ll be here in my garden, surrounded by green, watching for your comments.

Covers-FINAL
Covers-FINAL

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2021

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Web Design
Published on April 17, 2019

Recent Articles

What Is a Learning Center and Why Does My Website Need One?

By John Becker on November 22, 2021
6 min read

9 Crucial Elements Every Homepage Should Have [+Video]

By Ramona Sukhraj on October 21, 2021
6 min read

5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)

By John Becker on October 14, 2021
7 min read

7 Self-Service Tools on Business Websites to be Inspired By

By Kimberly Marshall on September 29, 2021
7 min read

Google Shares New Tools to Audit Website User Experience

By Paul D. Grant on August 12, 2021
3 min read

New HubSpot CMS Hub Starter Tier Released for Growing Businesses

By Paul D. Grant on August 6, 2021
4 min read

ICYMI: Digital Marketing News Update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

ICYMI: Digital Marketing News Update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)

By Liz Moorehead on July 15, 2021
1 min read

8 Best Business Website Designs (Updated for 2021)

By Sam Lauron on July 15, 2021
5 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Too many internal links in content can confuse Google about site structure

By Liz Moorehead on July 9, 2021
5 min read

Google July 2021 core update rolling out over next 2 weeks

By Liz Moorehead on July 2, 2021
4 min read

6 tips for building a great diversity and inclusion page (+examples)

By Ramona Sukhraj on June 29, 2021
7 min read

Google punts third-party cookie ban to 2023 for 'responsible planning'

By Liz Moorehead on June 25, 2021
6 min read

8 types of website performance metrics you should look at on a monthly basis

By Mary Brown on June 24, 2021
11 min read

Finally, Google page experience core update is rolling out

By Liz Moorehead on June 18, 2021
3 min read

8 business blog design examples that keep readers engaged

By Steve Polito on June 16, 2021
6 min read

5 ways you can use the StoryBrand framework to make a better website

By John Becker on June 14, 2021
5 min read

What is a Featured Snippet? [Definition + Examples]

By Kevin Church on June 10, 2021
4 min read

Google June 2021 core update live, July core update coming

By Liz Moorehead on June 4, 2021
3 min read

Google's June page experience core update will be mobile first, then desktop

By Liz Moorehead on May 21, 2021
3 min read

Every website agency talks about strategy; How is IMPACT different?

By John Becker on April 19, 2021
5 min read

The psychological meaning of shapes in logo design [Infographic]

By Ramona Sukhraj on April 17, 2021
1 min read

Why is growth-driven website design so freaking expensive?

By Daniel Escardo on April 14, 2021
5 min read