Whether you do your testing in person or remote, moderated or unmoderated, user testing will highlight the areas you need to focus on and give your design and development teams and roadmap to follow.
You can see things like how easy it is for people to complete specific tasks on your site and how enjoyable people find the overall user experience.
Get development involved early
One of the main collaboration breakdowns we’ve faced at IMPACT is how we used to treat website projects like an assembly line.
Our designers would work on a design and then hand it off to development to be coded and move on to the next project. There wasn’t a ton of collaboration happening between the two teams which led to a number of other problems.
Getting development involved earlier in the design process will help reduce communication issues. The increased collaboration will also lead to more creative solutions and ultimately a better final product.
Create a well-defined system and process
Having a well-defined design system and process to follow are, in my opinion, the two most beneficial things you can create for your team.
Creating a design system for things like naming conventions, grid sizes, and file organization will get your entire team speaking the same language.
This helps reduce miscommunications and unnecessary revisions on a project.
In addition to the design system, you also need to create and document your process for design.
Having a clear order of operations will help keep things moving because there won’t be any logistical questions about who is responsible for what or what’s the next steps of a project are. This helps keep your team members focused on the task at hand.