Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Top design tips for e-commerce website success in 2021 [Infographic]

By Chelsea Boice

Top design tips for e-commerce website success in 2021 [Infographic]

In our digital age, it’s no secret that the world of e-commerce continues to expand. From online retail stores to social media shopping features, consumers are finding limitations of location or access to specific goods irrelevant as they search for and make purchases with a tap on their computer mouse or mobile screen.

Now more than ever, e-commerce is playing a larger role in not only how we shop, but how we live.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

While consumer shopping habits had already been leaning toward digital retail spaces, COVID kicked those changes into high gear—widely and rapidly. Research by Shopify found that “consumers worldwide are buying items rarely purchased online before the pandemic like groceries, health and hygiene, and home essentials.”

Accenture also found that, “the home continues to be the focus for living, working and shopping (despite restrictions lifting).” In fact, e-commerce sales in the U.S. rose more than 30% from Q1 2020 to Q2, and more than 44% from the same quarter 2019 with the top markets including home decor, fitness, and general home lifestyle goods.

And it’s not just the retailers, consumers are looking to other businesses to amp up their digital capabilities as well. According to a Salesforce survey, 68% of consumers said COVID-19 elevated their expectations of companies’ digital capabilities. 

For many, this means considering e-commerce for the first time. 

🔎 Related article: 4 questions to consider when building an e-commerce storefront for your small business

Now, it’s one thing to add e-commerce functionality to your brand’s site, but it’s another to make that functionality user friendly and appealing to online shoppers.

A seamless buying experience from search to checkout not only means fewer abandoned shopping carts and more sales, but also a higher likelihood of advocates and return customers. In fact, customers who have a poor experience on a mobile website are 62% less likely to purchase from that brand again.

The team at The One Technologies compiled a list of some pretty important tips to help brands improve or launch their e-commerce capabilities in 2021. 

Simple and straightforward, the tips found in this infographic guides users to ensure their e-commerce site follows design best practices to achieve digital retail success. Some key takeaways include:

  • Make branding a priority. Retail or not, branding is vital to building trust and ensuring users aren’t interacting with a faceless company.
  • Nothing kills a check out faster than a clunky check out page. Be sure to simplify your check out page, and remove extra steps or distractions that can cause friction in the overall check out process.
  • Loading up your menu with every product option can seem helpful, but too many can keep your visitors from finding what they're looking for. Keep it simple.

Check out the infographic below:

Looking for some more design inspiration for your e-commerce site? We’ve compiled a list of six website examples every e-commerce brand needs to see here.

 

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Web Design
Ecommerce
Infographics
Published on January 9, 2021

Recent Articles

Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
How Much Does a Website Design or Redesign Cost in 2023?
November 21, 2022 • 9 min read
8 of the Best Business Website Designs to Inspire You in 2023
November 17, 2022 • 7 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
What Does a Great Inbound Marketing Website Look Like in 2023?
November 14, 2022 • 12 min read
Your 2023 Website Strategy Must Include These 6 Things
November 4, 2022 • 9 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
8 Best Content Management Systems for Digital Marketing in 2023
October 1, 2022 • 9 min read
12 Essential Tips for Improving Your Web Design in 2023
September 13, 2022 • 16 min read
23 of the Best Examples of Business Blog Design
May 30, 2022 • 13 min read
5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
May 16, 2022 • 8 min read
Website Redesign Checklist: The 12 Crucial Steps You Need To Be Successful
February 22, 2022 • 17 min read
11 Pricing Page Examples for Business Websites (Updated for 2022)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read