Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Top design tips for e-commerce website success in 2021 [Infographic]

Top design tips for e-commerce website success in 2021 [Infographic] Blog Feature

Chelsea Boice

Website Project Manager, 6+ Years of Website Project Management Experience

January 9th, 2021 min read

In our digital age, it’s no secret that the world of e-commerce continues to expand. From online retail stores to social media shopping features, consumers are finding limitations of location or access to specific goods irrelevant as they search for and make purchases with a tap on their computer mouse or mobile screen.

Now more than ever, e-commerce is playing a larger role in not only how we shop, but how we live.

While consumer shopping habits had already been leaning toward digital retail spaces, COVID kicked those changes into high gear—widely and rapidly. Research by Shopify found that “consumers worldwide are buying items rarely purchased online before the pandemic like groceries, health and hygiene, and home essentials.”

Accenture also found that, “the home continues to be the focus for living, working and shopping (despite restrictions lifting).” In fact, e-commerce sales in the U.S. rose more than 30% from Q1 2020 to Q2, and more than 44% from the same quarter 2019 with the top markets including home decor, fitness, and general home lifestyle goods.

And it’s not just the retailers, consumers are looking to other businesses to amp up their digital capabilities as well. According to a Salesforce survey, 68% of consumers said COVID-19 elevated their expectations of companies’ digital capabilities. 

For many, this means considering e-commerce for the first time. 

🔎 Related article: 4 questions to consider when building an e-commerce storefront for your small business

Now, it’s one thing to add e-commerce functionality to your brand’s site, but it’s another to make that functionality user friendly and appealing to online shoppers.

A seamless buying experience from search to checkout not only means fewer abandoned shopping carts and more sales, but also a higher likelihood of advocates and return customers. In fact, customers who have a poor experience on a mobile website are 62% less likely to purchase from that brand again.

The team at The One Technologies compiled a list of some pretty important tips to help brands improve or launch their e-commerce capabilities in 2021. 

Simple and straightforward, the tips found in this infographic guides users to ensure their e-commerce site follows design best practices to achieve digital retail success. Some key takeaways include:

  • Make branding a priority. Retail or not, branding is vital to building trust and ensuring users aren’t interacting with a faceless company.
  • Nothing kills a check out faster than a clunky check out page. Be sure to simplify your check out page, and remove extra steps or distractions that can cause friction in the overall check out process.
  • Loading up your menu with every product option can seem helpful, but too many can keep your visitors from finding what they're looking for. Keep it simple.

Check out the infographic below:

Looking for some more design inspiration for your e-commerce site? We’ve compiled a list of six website examples every e-commerce brand needs to see here.

 

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
Watch Free On-demand
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!