Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Toy-R-Us attempts reinvention to match new consumer trends

Toy-R-Us attempts reinvention to match new consumer trends Blog Feature

Vin Gaeta

Managing Director, IMPACT+ Division, 10+ Years of Sales & Marketing Experience, 12+ Years of Development Experience, 14+ Years of Project Management Expertise

December 3rd, 2019 min read

When we last wrote about Toys-R-Us back in 2018, it was right after the toy superstore filed bankruptcy and shut its doors.

Now, every Toys-R-Us kid can rejoice as the toy store relaunched itself in Paramus, NJ.

With the relaunch, the company isn’t going back to its roots. Rather, it’s taking a page from other major brands and deciding to use its first new brick and mortar location not as a store — but as an experience.

According to AdWeek writer Kathryn Lundstrom.“Instead of boasting the biggest onsite toy selection, the new stores are built on an experiential model featuring interactive toy displays, play spaces and room for brand demonstrations and events.” 

The shift away from the “box on the shelf” model has been largely successful for other brands like Lego, Nerf, Nintendo, and others. 

Think about the last time you went to the Apple store. I’m sure you played with some of the display products while you were waiting. 

Toys-R-Us is taking a similar approach with play areas — complete with toys kids can try — even going as far as to include permanent installations in their building plans, such as treehouses and other places kids can play. 

The company is truly looking to change the physical toy store shopping experience and give shoppers something to remember.

What we can learn

In today’s marketplace, whether buying toys or anything else, consumers want to interact with brands in a more experiential way. The question for all marketers should be, “How are you making your brand experiential?”

There’s a variety of ways you can start to move in that direction without building a treehouse in your office or retail locations. 

Client meetups, workshops, and virtual peer groups are a great way to bring your audience together to learn and have fun. Here at IMPACT, we started hosting events with clients in mind about five years ago — the first one was called "Brewing Marketing and Sales Success" and was held at a brewery.

It was a day of learning, games, food, and fun — which gave attendees (clients and newcomers alike) a great experience. 

That has since transformed into our annual event Digital Sales & Marketing World that draws clients and attendees from all over the world. It’s really changed how folks interact with us — and given them something memorable to reflect on long after they head home.

Other ways you can create unique experiences, without as much of a commitment, are through your website. Think about the experience you have when you want to buy a brand new car. 

If you go to Dodge looking for a Challenger, you can literally build the car of your dreams online without the pressure of getting sold to. Just build it and find a dealer — or custom order it.

Is there a way you could create a similar experience for your product or offerings? 

Yale Appliance created a custom configurator for pro ranges, letting you select different features to see exactly what they would cost. 

It’s really about putting the power in the user’s hands and giving them something that goes above and beyond what everyone else is doing. 

Looking to revamp your sales and marketing campaigns in 2020? Trying to beat out your competitors and show you’re the industry leader?

We’ve got you covered. 

Take a look at our services page and learn about our different approach that generates unmatched results.

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Hurry! Price goes up in:
0: 22 : 17 : 9
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.