Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Tracking & Measuring your Marketing Analytics with HubSpot

By Brittany Balog

Tracking & Measuring your Marketing Analytics with HubSpot


marketing analyticsAre we there yet? Are we there yet?

No we are not talking about getting to a specific location after a 6 hour-long car ride with your entire family. We are talking about the effectiveness of a marketing campaign.

While you have produced great content, made it SEO friendly, and promoted it on your website, blog, and social media channels how do you know if you have met your goals?

Using marketing analytics software such as HubSpot enables you to track and measure your marketing efforts to see what is working, what is not working and where to make improvements. It is critical to understand this information in order to make your marketing campaigns more successful.

Are you interested in learning more about tracking and measuring your marketing analytics? Read our ebook, “The Essential Guide to Mastering HubSpot” to learn more!

Blog Analytics

Blog content allows you to create one piece of content that you can optimize to be found on search engines, promote on your website and share on all social media channels. It also gives you the opportunity to put CTAs on your page and link to landing pages to get more leads for your company.

However, how do you know if all the time you are spending on your blog posts is working? Are people reading your blog? If so how many people are reading it? How many are sharing it on Facebook or Tweeting about it? All of these questions are crucial to your marketing campaign. Luckily, with the use of blog analytics tools on HubSpot you can answer all of these questions. The blog analytics tools shows you how many email and RSS subscribers you receive, how many people viewed each blog, how many times a blog has been shared and more.

Understanding which topics gained the most traffic and leads is necessary to keep producing content that will continue attracting visitors and leads to your content.

Landing Page Conversion Rates

Landing pages are important because they are where traffic turns into leads. This is where you are capturing someone’s information. It is critical to obtain their information in order to push someone down the sales funnel and make a sale. Landing pages include an offer, copy regarding the offer and a form fill. Using landing page analytics can help you see how these 3 elements are performing.

This analytics tool also shows you how many views, forms submitted, conversion rates, and first time submissions there were from a particular landing page. Using this information you can cater future landing pages or edit existing ones to gain more traffic based on users previous engagement. The better your landing page conversion rates are the more leads you will get. This is why editing the content on the pages and measuring it is so important to your overall campaign.

Social Media Reach

Everyone understands that social media is necessary when creating a marketing campaign. But, how do you know if those likes and re-tweets are actually bring traffic to your website? Using HubSpot analytics you can track your average reach on each social media site and see the monthly growth.

You can also use a social prospects tool to track what people in your industry are talking about and get a better idea of who you should be following or the type of content you should be sharing based on current trends and conversations. This will help you produce content on topics your industry is interested in and help you optimize your landing page content as well.

Track your Marketing Analytics

If you are interested in tracking and measuring the marketing analytics for your company read our ebook, "The Essential Guide to Mastering HubSpot" or Contact IMPACT and learn how we can help!

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Reporting & Performance
Published on November 15, 2012

Recent Articles

Vanity Metrics Are The Most Misunderstood Numbers in Marketing
December 26, 2022 • 4 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
13 Valuable Marketing KPI Dashboards To Track Every Metric That Matters
July 14, 2022 • 8 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
Databox vs. Geckoboard: Choosing the Right Data Platform for You
July 2, 2022 • 7 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
8 Best Digital Marketing Tools and Tech for Every Business (+ VIDEO)
March 31, 2021 • 7 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Google Analytics 4: Your business website analytics are now smarter
November 11, 2020 • 3 min read
Why a growth-driven design website will give you better traffic, leads, and sales
October 26, 2020 • 5 min read
Social Media KPIs: The 10 You Really Should Be Tracking and Monitoring
August 30, 2020 • 6 min read
Content ROI Examples: How to Nail Your Reporting Strategy with HubSpot
August 28, 2020 • 12 min read
How to Create a Powerful Monthly Content Marketing ROI Newsletter
August 7, 2020 • 6 min read
Google Analytics to offer 2 new probability metrics: purchase and churn
July 20, 2020 • 2 min read
Data privacy update: How the CCPA affects you and your paid advertising
July 15, 2020 • 4 min read
How attribution reporting helped iCIMS improve its Google Ads performance ft. Joel Maldonado of Path Interactive (Inbound Success, Ep. 150)
July 6, 2020 • 18 min read
What does Basecamp’s privacy-focused HEY email service mean for marketers? [IMPACT Toolbox June 2020]
June 25, 2020 • 5 min read
Google Ads now offers category reporting for your Search and Shopping ads
June 1, 2020 • 2 min read
How to Measure Content Marketing ROI, Celebrate Your Wins, and Keep Your Job
April 16, 2020 • 7 min read
Case study: Are you confident in the data behind your digital marketing strategy?
March 24, 2020 • 7 min read
Google makes it easier to hide content and check third-party reporting
February 4, 2020 • 3 min read
RIP HubSpot's 'links' tool: What you should use instead
January 8, 2020 • 3 min read
Why do regular backups of your website matter?
December 23, 2019 • 6 min read
What is Google Analytics? The pros, cons, and ugly missing link
December 17, 2019 • 10 min read