Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Google makes it easier to hide content and check third-party reporting

Google makes it easier to hide content and check third-party reporting Blog Feature

February 4th, 2020 min read

Have you ever wanted to see if your website content is under investigation from a third-party report? Are you missing that helpful temporary URL removal tool in Google's previous Search Console?

You're in luck.

Google just launched three new removal tools that should help website owners quickly remove outdated and irrelevant content from their sites and gain some visibility on how third parties are reporting their content.

One new removal tool; two new removal insight tools

Google just announced that three new removal tools have been added to Search Console. One of these new tools can be used to temporarily remove content from search results, while the other two tools provide webmasters with visibility into how third-parties are reporting their website content.

These new removals are already live in the Search Console. And you can click this link to see them or navigate to the Index menu and click "Removals."

What's in the update?

Webmasters will notice three options under their Removals section in the Search Console.

1) Temporary removals

If you have a conflicting page you need removed from search ASAP, Temporary Removal should be your go-to webmaster tool. You can quickly flag the page to be removed from SERP for a total of six months. This gives you plenty of time to figure out if you want to revamp or remove the page permanently.

However, it's important to note that Temporary Removal doesn't actually remove your content. Instead, it hides it from search for six months. You'll still need to use a 404 redirect or modify your robots.txt with a "no-index" tag.

Again, the main draw here is that you have time to decide if you want to modify the content or remove it permanently.

Currently, Google gives you two options for temporary removal:

  1. You can "Temporarily Remove URL," which hides the URL from SERP for six months.
  2. You can "Clear Cached URL," which will wipe out the snippet description in the search results for six months — giving you a chance for a recrawl.

Here are some screenshots from the Google announcement:

GSC-removals-tool

 

temporary-removals-request

2) Outdated content

Google's Outdated Content tool allows anyone who doesn't own a website to report it because either:

  • The search snippet information doesn't match the content on the page
  • Or the page no longer exists

Of course, having your content reported to Google can cause headaches for webmasters. In the past, you weren't necessarily aware of pages on your website that were being reported.

The new Outdated Content tool shows you information on any content removal requests submitted by third parties. You should periodically check this tab to make sure that you don't have any incorrectly listed pages that you need to take action on.

Here is the screenshot from the Google announcement:

outdated-content

3) SafeSearch filtering

Like the with the Outdated Content tool, Google also allows third parties to report pages that contain adult content that aren't being captured by the SafeSearch filter.

This new removal tool will enable you to see if any SafeSearch requests are made on your website.

This may not seem particularly useful for non-adult websites, but you should still check it periodically. You may have inserted a questionable image or gif, and if you start seeing flags on that image, you should probably remove it.

Here is the screenshot from the Google announcement:

safesearch-filtering

A quick word on removals

There are plenty of reasons to remove a webpage from Google. The content may be stale and out-of-date, or the webpage itself may be a non-content page that you don't really need to show up in search results (e.g., a Thank You form).

But simply pressing a button on the new removal tool isn't going to cut it.

Let's say that you have an old post talking about SEO practices from 2014. Obviously, your most recent 2020 post has more valuable information for modern search algorithms, right? It may seem like your best course of action is to use these new removal tools to get it out of the way.

That shouldn't be your first step.

That content probably has links to it from other blogs, and it's better to 301 redirect that content to your new content to give it a boost. If you just remove the page, you lose six years' worth of links. By using a 301 redirect, you retain +90% of your link equity.

Also, since the Outdated Content tool only hides content for six months, we highly recommend taking further action if you're planning on permanently deleting a page.

🔎Related reading: How to Historically Optimize Blog Content

Since Google flipped over to the newer (and more easily accessible) Search Console, we've seen a variety of rapid-fire changes.

Google is dead-set on making Search Console the "single window of truth" into your website environment. In the latter half of 2019 alone, we saw Google add video performance reports, page and website speed reports, reporting for products results, and improvements to index coverage reports.

These new removal tools are another reporting feature that gives you insights into how people are reporting your content to Google.

We expect to see more reporting changes moving forward, and we think this feature will provide webmasters with a great hide function and a long-awaited microscope into third-party reporting.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE