Free Course: Video Sales & Marketing Strategy

Start the Course
Close
video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
video-sales-marketing-strategy-course

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Google update offers more insight into video performance

By Vin Gaeta

Vin Gaeta also recommends this free course, Video Sales & Marketing Strategy.

Google update offers more insight into video performance

This week, Google rolled out an update to Search Console that allows access to two new reports focused on video in Search.

Free Course: Video Sales & Marketing Strategy

The update allows digital marketers to dig deeper into video performance in Search to pinpoint areas for improvements in video markup — the code that helps search engines read the content. This, in turn, can improve search rankings. 

Users typically see videos in Google search results either on the main results page, in the video tab, or in Discover.

What’s in the update?

One of the big updates is the extended support for performance tracking. If your website videos use VideoObject structured data for content, or if Google’s spiders have detected video on the page in other ways, you will now have better access to insights.

Structured data is information that search engines can easily read to understand what content is. Essentially, it makes it so robots can understand the video on your website.  

You’re already able to see a video’s actual performance under Search Appearance in Search Console, which you can see below, but the new tool update should make understanding areas for improvement and other fixes in your video easy to identify by giving you the ability to view click breakdowns based on result type. 

You’ll now see rich results (things like carousels, images, or other non-textual elements), videos, and web light results, which, as Google explains, is when they convert web pages to optimize them for slower networks.


videos-performance-report

The other update is to the Video Enhancement Report. This will give you insight into how your video’s structured data is being crawled and tell you if there is anything to be concerned about. 

Now, you’ll be able to see any errors or warnings for the structured data markup you’ve implemented — such as video duration, upload date, among other data that could be valuable for users. 

You can also use the report to verify if the fixes you’ve put in place actually fixed the issue by re-crawling the affected pages from within Search Console. You’ll find the re-crawl option in the URL Inspection Tool.

videos-enhancement-report

What does it mean?

We know video is important to every digital sales and marketing team (especially sales teams), and this update gives us the ability to make sure Google can crawl and index videos properly.

Before, you weren’t able to identify issues with what errors Google found in your markup, but the Enhancement Report not only gives you that ability — it makes it very quick and easy. 

It will be important to include the properly-structured data on your webpages so that you get maximum SEO-juice for your video efforts. 

If you’re looking to learn more about video best practices in Google, the company has been nice enough to explain everything in this helpful article.

If you’re looking for help creating the right videos for your company, we’ve got you covered there as well. 

video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Social Media Marketing
Video Marketing
News
Published on October 11, 2019

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read