Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Vin Gaeta

By Vin Gaeta

Oct 11, 2019

Topics:

Social Media Marketing Video Marketing News
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Social Media Marketing  |   Video Marketing  |   News

Google update offers more insight into video performance

Vin Gaeta

By Vin Gaeta

Oct 11, 2019

Google update offers more insight into video performance

This week, Google rolled out an update to Search Console that allows access to two new reports focused on video in Search.

The update allows digital marketers to dig deeper into video performance in Search to pinpoint areas for improvements in video markup — the code that helps search engines read the content. This, in turn, can improve search rankings. 

Users typically see videos in Google search results either on the main results page, in the video tab, or in Discover.

What’s in the update?

One of the big updates is the extended support for performance tracking. If your website videos use VideoObject structured data for content, or if Google’s spiders have detected video on the page in other ways, you will now have better access to insights.

Structured data is information that search engines can easily read to understand what content is. Essentially, it makes it so robots can understand the video on your website.  

You’re already able to see a video’s actual performance under Search Appearance in Search Console, which you can see below, but the new tool update should make understanding areas for improvement and other fixes in your video easy to identify by giving you the ability to view click breakdowns based on result type. 

You’ll now see rich results (things like carousels, images, or other non-textual elements), videos, and web light results, which, as Google explains, is when they convert web pages to optimize them for slower networks.


videos-performance-report

The other update is to the Video Enhancement Report. This will give you insight into how your video’s structured data is being crawled and tell you if there is anything to be concerned about. 

Now, you’ll be able to see any errors or warnings for the structured data markup you’ve implemented — such as video duration, upload date, among other data that could be valuable for users. 

You can also use the report to verify if the fixes you’ve put in place actually fixed the issue by re-crawling the affected pages from within Search Console. You’ll find the re-crawl option in the URL Inspection Tool.

videos-enhancement-report

What does it mean?

We know video is important to every digital sales and marketing team (especially sales teams), and this update gives us the ability to make sure Google can crawl and index videos properly.

Before, you weren’t able to identify issues with what errors Google found in your markup, but the Enhancement Report not only gives you that ability — it makes it very quick and easy. 

It will be important to include the properly-structured data on your webpages so that you get maximum SEO-juice for your video efforts. 

If you’re looking to learn more about video best practices in Google, the company has been nice enough to explain everything in this helpful article.

If you’re looking for help creating the right videos for your company, we’ve got you covered there as well. 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Social Media Strategy: How to Know Where Your Customers Are

January 15, 2024
Vin Gaeta Vin Gaeta

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Vin Gaeta Vin Gaeta

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Vin Gaeta Vin Gaeta

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Vin Gaeta Vin Gaeta

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Vin Gaeta Vin Gaeta

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Vin Gaeta Vin Gaeta

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Vin Gaeta Vin Gaeta

Best times to post on social media (new data)

May 19, 2021
Vin Gaeta Vin Gaeta

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Vin Gaeta Vin Gaeta

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Vin Gaeta Vin Gaeta

7 Best Social Media Management Tools

March 26, 2021
Connor DeLaney Connor DeLaney

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Vin Gaeta Vin Gaeta

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Vin Gaeta Vin Gaeta

27 best digital marketing news sites

January 26, 2021
Vin Gaeta Vin Gaeta

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Vin Gaeta Vin Gaeta

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Vin Gaeta Vin Gaeta

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Vin Gaeta Vin Gaeta