Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
... Inbound Marketing Search Engine Optimization
Close
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
View The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Google Ads now offers category reporting for your Search and Shopping ads

By Vin Gaeta

Vin Gaeta also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

Google Ads now offers category reporting for your Search and Shopping ads

Last week, Google rolled out a new reporting feature for Google Ads that allows users to see performance in product categories across both Search and Shopping campaigns. 

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

The new retail category report shows data from categories that are pre-set by Google based on words that users are actually searching for. 

Google-Ads-Retail-Category-Update-Screenshot

What you couldn’t do before

Google’s goal for this update is to create “more holistic reporting will help you understand the full value of your Search and Shopping campaigns investments on Google.com for the categories important to your business.”

If you do retail advertising, specifically Search and Shopping ad campaigns, you likely have experienced the pain of reviewing metrics for similar product categories across both campaign types. 

Being able to see the aggregated impressions, clicks, and other important pieces of data to optimize your campaign wasn’t easy.

Plus, depending on the size of your catalog, it could be time consuming — all because there was no way to view the data from your Search and Shopping ads in one centralized report. 

A Google Ads primer

If you’re new to Google Ads, you might be asking yourself, "Wait, what are Search and Shopping Ads?” 

Great question! Search Ads are the ad placements you see at the top of search results in Google. Similar to the ad below:

Google-Ads-Search-Ads-Example

Shopping Ads are specifically in the Shopping section of Google, as seen below: 

Google-Ads-Shopping-Ads-Example

Shopping and Search ads each have their place in a retail strategy. 

Search ads are great for visibility and longer-content ads so you can help drive a user to a product landing page.

Shopping ads are more visual and are specifically tailored to retailers. They give the user all of the typical product information needed quickly such as price and rating, and can be much faster to set up than Search ads if you have a lot of products. 

The two types of ads help companies in different ways, and give different sets of data to understand how the ads are performing.

So if you’re running a Search and a Shopping ad for Awesome Sauce, you’ll have two sets of impression data, two sets of click data, two sets of everything to review.

With the new retail category report, it’s now all in one place. 

Why you should care

This is a great update for anyone doing retail advertising. 

You’ll now be able to see performance across both sets of campaigns in one report, including traffic and spend metrics, conversions, conversion cost, competitive metrics, and more. 

With the report, you can optimize your account by leaning into retail product categories that are performing best, and move those products into a unique campaign — with a specific bidding target and budget. 

For example, if you deal with electronics and are running Search and Shopping campaigns for audio products across different sub-categories, the new report features will let you see if any of those subcategories warrant their own unique campaign to maximize your return on ad spend. 

The retail category report gives you five levels of product categories for this aggregate data — with deeper levels giving you more detailed information — which should provide more dimension to help you spend wisely.

Where to find the report in your Google Ads account

The retail category report can be customized based on your specific needs, but the predefined report has a ton of information to get you started.

To get the predefined report you’ll want to click on the reporting icon in the upper corner of your Google Ads account. Select Predefined reports (Dimensions) then under Basic, you’ll see Retail category (Search and Shopping).

For a more customized report, you can leverage the report editor to get more specific data and insight into your campaigns.

If you’re looking to get started with Google Ads, or need to improve your current paid media strategy, our team is here to help you hit your goals.  

The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
Reporting & Performance
News
Published on June 1, 2020

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read