Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

Unlearn All Your Bad Marketing Habits With These 3 Secrets

Unlearn All Your Bad Marketing Habits With These 3 Secrets Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

May 16th, 2016 min read

scott-stratten.jpg

Scott Stratten is an expert in social media and authentic marketing, which he calls unmarketing. According to him, “it’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.”

One of the key principles he preaches, alongside authenticity, is building relationships slowly.

Where most social media marketers are focused on how to grow your follower and “like” count, Stratten is all about real engagement.

In his book, Unmarketing: Stop Marketing. Start Engaging., Stratten shows us how to banish bad marketing habits and learn how to attract and engage the right customers, or as we say in inbound marketing, your buyer persona.

Instead of throwing your message out into the ether and hoping it sticks, you can deliver a message that you know your prospects care about.

By developing this kind of caring, thoughtful relationship with your prospects, as Stratten suggests, your brand builds trust, authority, and, in turn, becomes the logical choice to solve their problems.

Here are three of the key lessons Stratten shares to help you unlearn your bad marketing habits and start engaging:

1. Relationships Rule Marketing

“It’s not just knowledge people buy from you, it’s the application of the knowledge for their specific situation.” - Scott Stratten

Thanks largely to Google, it’s never been easier to access information from around the globe and since there is no shortage of information out there, it’s not as valuable as it once was.

In a world where everyone is on this equal playing field, execution is what sets successful people and brands apart from the mediocre.

Stratten strongly emphasizes the point that following best practices isn’t enough. It’s the bare minimum.

To create real value, you have to be an expert in your field and you have to find a way to use that knowledge to address specific wants, needs, fears, dreams, etc. of your buyer personas.

The only way to cater to those specific needs is to take the time to get to know the people you are marketing to. The more time you invest in getting to know and helping your prospects, the quicker you establish yourself as an expert.

Once that happens, more people will come to you and eventually you will have gathered enough research to create an ideal solution for them. At that point, marketing is nearly effortless.

To continue on to lessons 2 and 3, click "keep reading" below.

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.