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Simply put, here are 160 pages of SEO gold for any inbound marketer.
You can assume that what Google expects their employees to rank well would rank highly on Google’s results page, so use this document to guide your hand in both your content creation and web design processes.
Google’s page ranking system is completely algorithmic (yes, that means no one decides how your page ranks), but Google knows they need to optimize for the human.
Therefore, over the past 10 years, Google has been leveraging an international pool of “Search Quality Evaluators” to benchmark and test the performance of their search engine and the changes they make on it. Essentially, these evaluators test the validity of Google’s results to ensure that the right pages reach the top.
The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want. - Mimi Underwood
It should be mentioned that this is a constantly evolving document. As Mimi continues to say, “This is not the final version of our rater guidelines. The guidelines will continue to evolve as search, and how people use it, changes.”
Looking to get the most out of the document in the shortest amount of time? Don’t skip these key areas:
Section 4.0 - High Quality Pages (p. 20)
Section 12.0 - Understanding Mobile User Needs (p. 67)