Digital Sales & Marketing
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Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Website Optimization Summit

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What Is Duplicate Content & How Does It Hurt Your Search Rankings?

What Is Duplicate Content & How Does It Hurt Your Search Rankings? Blog Feature

August 1st, 2014 min read

what-is-duplicate-contentAs embarrassing as it is to admit, it wasn't until I was a junior in college that I discovered you could duplicate a slide in PowerPoint. This was paramount in my efforts of supporting my hobby of sleeping. All-nighters turned to later-afternoon-ers. It was a glorious time-saver.

Unfortunately, when it comes to your content marketing strategy, duplicating for time is accompanied with some stiff penalties in regards to your search engine rankings. Admittedly, however, there is some grey area. What is duplicate content? What's the rule for featuring other's content on our own blog? Are there specific guidelines to follow? 

We know it can be tricky, so let's explore. (Also, check out our full 40-page SEO report for more.)

How much does duplicate content hurt your search rankings?

To start, let's see how Google defines duplicate content:

“In some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.

In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”

What this means for you

While Google defines duplicate content as a “deceptive practice aimed to manipulate search rankings,” there doesn’t have to be malicious intent on the part of the marketer for there to be consequences.

For instance, many companies are simply looking to fill slots on their company blog, so they feature blog posts from other publications in an effort to publish more content and generate more traffic. Because of Google’s guidelines on duplicate content, this can actually have an adverse effect.

If you’re serious about driving more traffic to your website and improving your search rankings, then you also need to be serious about creating original content on a consistent basis.

Create, don't curate. 

Obviously there's more that goes into improving your search rankings. Fill out the form below to access our full 40-page SEO report.

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