Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

What online shoppers want (and how you can provide it) [Infographic]

What online shoppers want (and how you can provide it) [Infographic] Blog Feature

Melanie Moore

Web Project Manager, 7+ Years of Client Success and Project Management

August 15th, 2020 min read

Being a working mom of two, I can honestly say that I would not be able to survive without online shopping.

Luckily for me, I’m doing this whole mom thing in 2019, when I can get groceries, diapers, clothes, dog food...I mean literally ANYTHING online!

With so many shopping choices out there, however, how can you as a marketer make sure you are giving them what they want and keep them coming back for more?

This infographic from, Yieldify, a customer journey optimization company, will tell you just that.

They surveyed over 1,000 online shoppers from the US and UK to find out what they want from their online shopping experience.

Curious if your want made the list? Let’s take a look and find out.

Do online shoppers want personalization?

Many would argue that our lives today are too public.

We share photos, stories, videos, and so much more over social media. We get very personal with people we may not even know.

So, it is no surprise that online consumers want a personalized shopping experience from brands we feel like we know.

In fact, 63% of all consumers expect that brands will have up to date information on their preferences across all channels.

The ironic part here is that 59% of these same consumers are not comfortable with websites tracking their behavior. In a post-GDPR world, 82% of consumers have become more aware of protecting their online privacy.

Interested in the latest on GDPR? Check out this article!

The beginning

All online purchases have a starting point.

What drove this particular consumer to make this particular purchase on this particular day?

The study shows that search is the clear leader here with 51% of all consumers saying their online purchase was driven by it.

Email also proved its worth with 17% of the audience saying a brand email drove them to make a purchase.

Referrals followed close behind with 9% of the consumers saying they made a purchase based on a friend’s recommendation.  

So, you have site traffic, now what?

Once a consumer lands on your website, there are some simple things you can do to help guarantee a purchase:

  • Website usability: Make sure your website provides an easy and seamless experience.

  • Special offers: This can include something like free shipping or 10% off your first order.

  • Customer reviews: Users love to know that there are other satisfied customers so make sure they know that.

What if they don’t make a purchase? What are the most common reasons for cart abandonment?

  • Shipping charges are too high

  • The consumer wants to do more price comparison

  • Simply browsing but not ready to buy

  • A long checkout process

  • Negative reviews

Once a consumer converts you want them to come back and buy again.

You can help lock this in by gaining their trust, providing a great delivery and return policy, great website usability, positive reviews, and offering some kind of loyalty program.

There are so many features that you can and should include on an eCommerce website to make the usability experience a great one. Read more about that here.

Are you ready to give your online shoppers what they want? Read all the statistics for yourself in the infographic below and get started now. 

infographic-what-online-shoppers-want

Infographic by Yieldify

Keep Scrolling to Continue Reading

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out