Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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What will the post-pandemic workforce look like? [New Report]

What will the post-pandemic workforce look like? [New Report] Blog Feature

Eric Choma

Controller, 8+ Years of Diverse Accounting Experience & Consulting

October 9th, 2020 min read

Like many of you out there, the team here at IMPACT, myself included, experienced a lot of changes to our workplace since the pandemic hit in March. 2020 has been a whirlwind of a year.

Recently, McKinsey surveyed 800 global executives to document the wide-ranging effects of the pandemic. The results of the survey suggest a disruptive period of workplace changes still lies ahead.

Most companies have been forced to adapt — and will have to keep doing so as they face the acceleration of digitization and automation, increased reliance on independent contractors, and permanent remote work policies.

The McKinsey survey population represents a full range of industries in eight countries. Half of the respondents are based in the United States, and the rest work in Australia, Canada, China, France, Germany, India, Spain, and the United Kingdom.

The respondents represented businesses of different sizes, and market shares: from less than $1 billion in revenues to greater than $10 billion.

Greater digitization and automation

Since COVID-19 took hold, we’ve seen unprecedented restrictions on travel and physical interactions, resulting in drastic changes in buying behavior. This has forced companies to change the way they operate.

Based on the survey, 67% of companies have accelerated automation and their use of artificial intelligence since the start of the pandemic. This includes automation of business processes, like bookkeeping and reporting, which would otherwise be manual processes.

In regards to digitization, companies have embraced remote working tools like Zoom to enable their employees to be productive while working from home.

Bringing in the help of experts

Another interesting trend is the demand for new roles and use of outsourced experts to strengthen certain key areas of the business:

  • Workplace health and safety 
  • Digital learning and agile ways of working 
  • Technology and automation

83% of survey respondents said they would hire more health and safety employees, 68% plan to hire for tech and automation, and 45% are focusing on investing in digital learning and agile ways of working.

This may mean using an independent contractor, hiring more experienced players to your team, or even leveraging a coach to help guide your team.

Is remote work here to stay?

The short answer is yes!

Remote work is here to stay, but likely not for everyone or every day.

Before the pandemic, remote work was not widely embraced, as companies worried about its impact on productivity and corporate culture.

COVID forced nearly all companies to adapt, and, based on survey responses, a lot of business owners and management teams were pleasantly surprised to see that their teams were still productive, despite working from home.

Approaching the end of the year, employees want to know what’s next after reopening. It will be important for companies to address what their future holds for their remote work policies.

What comes next?

COVID-19 already has dramatically changed the way many jobs are done, and employers are now planning how best to leverage benefits from those changes as they prepare for business post-pandemic.

Historically, innovation has driven changes beneficial to workers and humanity at large. For example, innovations related to artificial intelligence are reducing the need for repetitive, mundane tasks. This will empower people to focus more on creative and interpersonal aspects of work.

At IMPACT, we teach our clients how to optimize their digital sales and marketing through automation and leveraging their digital audience.

But, we’ve also focused on greater digitization and automation internally as well.

Specific to my role as the head of accounting and finance at IMPACT, I focused on optimizing our payables and benefits systems, and rolled out two new platforms: Divvy and Human Interest.

Divvy allowed me to have more control over our spending while working remotely, and Human Interest helped to automate about four hours per month of manual accounting work.

These new workplace trends hold the promise of greater productivity that will fuel broader well-being and work-life balance.

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