Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Video Sales & Marketing Strategy

Start the Course
... Inbound Marketing Video Marketing
Close
video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
video-sales-marketing-strategy-course

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

WistiaFest 2017 Recap Video: 3 Things You Didn't Realize About Video

By Kyle Bento

Kyle Bento also recommends this free course, Video Sales & Marketing Strategy.

WistiaFest 2017 Recap Video: 3 Things You Didn't Realize About Video

Last week was one for the books.

Free Course: Video Sales & Marketing Strategy

Hats off to Wistia for setting the business conference bar high with WistiaFest 17, an event all about using video for business.

In the video below, I use run though my biggest takeaways from the event and throw out some suggestions on ways you can start using video within your organization. 

Note from Kyle in the future: I realize now that unaccessible is not a word... even if I wish it was.

Here are my notes from the video above and links to some incredible content:

My Three Major Takeaways

    1. Video is human
      1. People buy from those they relate to, and attention is scarce.
      2. Video can bring your community together, Joanna Lord
      3. You’re not the hero of the story, your customer is. Talia Wolf
      4. Key takeaway: People are buying better versions of themselves. Video is an incredible way to show them that.
    2. Content and distribution trumps video production.
      1. Video experts mostly critique video content.
      2. Video is now accessible.
      3. Key takeaway: Start making video and then iterate and improve on it.
    3. Video is not just for marketing. Video is everywhere.
      1. Where?
        • Support
        • Customer Delight
        • Culture
        • Sales
      2. Key Takeaway: You can use video all over your business.

Lastly, I used Soapbox, a Chrome extension to record, edition and share video, to make the video above. It's 100% worth checking out! 

If you're using video at your company, leave a comment below.  We'd love to feature you in an upcoming blog.

 

Happy recording,

Kyle

video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy
Start the Course
video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Video Marketing
Careers in Inbound
Published on June 22, 2017

Recent Articles

Personalized Video Marketing: How To Turn Leads Into Customers
June 30, 2022 • 6 min read
Video Marketing: 13 Tips for Creating More Professional Video Content
June 16, 2022 • 10 min read
How To Create an Effective YouTube Marketing Strategy
May 19, 2022 • 13 min read
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
How To Use Real Estate Video Marketing to Drive More Property Sales
April 23, 2022 • 9 min read
How To Use Personalized Video in Your Sales Process [+Video]
April 18, 2022 • 4 min read
3 Effective Ways To Use Personalized Sales Videos
April 11, 2022 • 6 min read
How To Manage Your Videographer (Without Video Experience)
April 5, 2022 • 14 min read
3 Expert Tips for Successfully Managing a Videographer
March 31, 2022 • 8 min read
The Selling 7: How To Create Customer Journey Videos (+ Examples)
March 21, 2022 • 7 min read
7 Top Video Marketing Examples From Companies Doing It Right
March 7, 2022 • 8 min read
The Selling 7: How To Create the Best Cost Videos (+ Examples)
February 28, 2022 • 6 min read
Vidyard vs. Wistia for Video Hosting in 2022: Which Is Better?
February 5, 2022 • 7 min read
How to Make High-Quality Video For Sales, Even On A Budget
January 22, 2022 • 5 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
We’ve Never Done 'Selling 7' Videos; Where Do We Start?
December 17, 2021 • 7 min read
10 Website Homepage Videos That Leave a Great Impression
December 11, 2021 • 9 min read
How To Hire an In-House Videographer: Selecting and Interviewing the Best Candidate
December 3, 2021 • 6 min read
5 Common Problems When Working With a Video Production Agency
November 27, 2021 • 8 min read
How to Successfully Onboard Your New Videographer
November 20, 2021 • 7 min read
The Big, Fat Problem With Outsourcing Your Company’s Video Marketing
November 13, 2021 • 4 min read