Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Back to Learning Center
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

WistiaFest 2017 Recap Video: 3 Things You Didn't Realize About Video

WistiaFest 2017 Recap Video: 3 Things You Didn't Realize About Video Blog Feature

June 22nd, 2017 min read

Last week was one for the books.

Hats off to Wistia for setting the business conference bar high with WistiaFest 17, an event all about using video for business.

In the video below, I use run though my biggest takeaways from the event and throw out some suggestions on ways you can start using video within your organization. 

Note from Kyle in the future: I realize now that unaccessible is not a word... even if I wish it was.

Here are my notes from the video above and links to some incredible content:

My Three Major Takeaways

    1. Video is human
      1. People buy from those they relate to, and attention is scarce.
      2. Video can bring your community together, Joanna Lord
      3. You’re not the hero of the story, your customer is. Talia Wolf
      4. Key takeaway: People are buying better versions of themselves. Video is an incredible way to show them that.
    2. Content and distribution trumps video production.
      1. Video experts mostly critique video content.
      2. Video is now accessible.
      3. Key takeaway: Start making video and then iterate and improve on it.
    3. Video is not just for marketing. Video is everywhere.
      1. Where?
        • Support
        • Customer Delight
        • Culture
        • Sales
      2. Key Takeaway: You can use video all over your business.

Lastly, I used Soapbox, a Chrome extension to record, edition and share video, to make the video above. It's 100% worth checking out! 

If you're using video at your company, leave a comment below.  We'd love to feature you in an upcoming blog.

 

Happy recording,

Kyle

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out