Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

3 Instant Fixes That Will Have You Writing Better Content, Faster

3 Instant Fixes That Will Have You Writing Better Content, Faster Blog Feature

October 28th, 2014 min read

Writing Better Content Faster

There are a ton of blog posts out there that claim they can teach you how to write a post in record time.

This isn't one of those posts. 

I'm not here to tell you how to write a blog post in 30 minutes, because I don't think it's possible. 

I'm a firm believer that writing takes time. It's messy. It's frustrating. It's thrilling. 

It shouldn't be rushed. 

However, I'm also a firm believer that when you write without a plan, it's easy to lose grip on the reins. 

Minutes turn to hours and the next thing you know you've written 3-4 cheap sentences about a topic you're not even sold on.

Sounds familiar? Here's how to remedy that. 

Have a backlog of ideas

Let me start by saying that I'm writing this post on a Monday morning.

I stayed up late watching American Horror Story on Netflix and if there's one thing I'm feeling right now it's tired, not creative.

Truth is, it doesn't matter what I'm feeling. I'm responsible for having a post ready to publish at 8 AM. That's my job. 

Now it's important to note that this morning could have gone one of two ways.

I could have come in, sat down to my computer, shuffled through my email, read a couple blog posts, and waited for a little bit of that lackadaisical Monday morning feeling to wear off before I began racking my brain for blog topic ideas. 

Instead, I pulled a concept from my running list of potential blog posts and began hashing it out before my tea even had a chance to cool. 

This list of ideas lives in an app called Trello and it's there for situations just like this. (Need help setting up an editorial calendar in Trello? Here's how we did it. )

Rather than waste time waiting for inspiration to strike, we've found that it's best to have backup. 

I know, I know, you're probably thinking that it's hard enough to come up with one blog topic, let alone try to come up with 5 or 10 at a clip. We get that.

Here's some resources that will help: 

Twitter:

What's trending?

While the latest movements on Twitter might not always suite your business, it's easy to search for relevant hashtags to dig up the latest from people in your industry.

Checking in on industry-friendly hashtags helps you stay on top of the times, and in tune with the events and changes in your industry as they happen.

For example, a search for the hashtag #inbound turned up a ton of industry-related articles covering topics like:

  • Elements on an inbound marketing strategy
  • Email marketing hacks
  • Increasing lead generation

Yahoo Answers:

By simply entering a few keywords, Yahoo Answers will churn up the most popular questions being asked.

Aware that providing answer to your audience's most commonly searched questions is an effective way to attract the right type of people to your website, this approach is highly valuable.

For example, a quick search for the term "landing pages" turned up the following blog topic ideas:

  • What is a landing page?
  • How do I enhance my PPC landing pages?
  • Should I be creating landing pages for portable devices

Your analytics

Take a minute to look back at the blog articles that you've published in the past. Which ones received the most views? 

It's likely that these topics are the ones you want to mirror. If these articles are continuing to see views even months after they've been published, it's clear that their is still a consumer demand for this type of information.

Know your routine

Getting down to business has a lot to do with knowing your routine. 

Having worked from home for 12+ years, Ann Handley realized that there was "too much living" going on within the walls of her home for her to focus on her writing.

Dogs. Laundry. Doorbells. It didn't breed creativity.

So she built a tiny house and now does her writing in an 11 x 12 space in her backyard, equipped with rich red-oak floors, French doors, and a little porch. 

As for Jay Baer, he prefers to write weekly blog posts at home in his living room on Saturdays. When it comes to writing more in-depth content (Youtility and the Youtility ebooks series), he heads to the Indiana University law library and throws on a pair of headphones. 

Best-selling author, Stephen King, sits down between 8:00 and 8:30 every morning to get to work. He sits in the same seat with his papers arranged in the same place where he left them. He pours himself a glass of water or a cup of tea, takes his vitamin pill, puts on some music, and writes.

The point that I'm trying to get across is that writing well is about knowing exactly what you need to do in order to turn out the best results. Whether it be a particular environment, the right playlist, your lucky socks, or an ice cold beer, you've got to do what's right for you.

Aware that often times the hardest part is getting started, establishing a routine helps to eliminate the decision making that occurs when we struggle to determine the best way to start. The less energy you spend making decisions prior to even getting started, the more energy you'll have to focus on what actually matters.

Interested in learning more about creative rituals? Check out Daily Rituals: How Artists Work by Mason Currey.

Outline 

It's not uncommon for an article to start off strong and begin to fizzle out soon after the introduction.

It's often a result of poor planning.

The writer doesn't know what they are trying to say before they try saying it, so they wind up saying very little. The message lacks structure, and their rough ideas carry less weight.

It's a downward spiral. 

If you're looking for a place to lay down the foundation for your next post, consider one of the following tools:

Evernote:

Evernote is an online service designed for notetaking. They offer both a free and a premium version, depending on your specific needs. 

Conveniently, Evernote is accessible across all of your devices, eliminating the inconvenience of having your information scattered amongst several tools.

Oak:

Quite simply, Oak is a plain text outlining tool that works in your web browser.

It serves as a place for writers to type out their ideas and format them through the use of commands. 

Outlines made in Oak autosave to your browser's local storage, so if you're working on one project from several different computers, you'll want to save the outline elsewhere.

Blankpage:

Blankpage provides writers with a distraction free writing environment. While it's currently still in beta, you can gain access to it by registering. 

The tool boasts a ton of valuable features, but the outlining tool is particularly interesting. Essentially it allows you to "add pieces" to your story, and rearrange them whenever you need to make a change. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE