Hubcast 42: Inbound 2015 Must See Speakers, Podcast Frequency & Email Newsletters

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Great Community Email

Hi Marcus,
I've been a long time TSL listener and when you started the Hubcast I was super excited as I had been thinking of signing up for the HubSpot partner program for a while - a long while. Well I finally did and at the same time launched my agency's new website. Both had a lot to do with your's and George's teachings, thus I give last attribution to The Hubcast. :-)

I look forward to meeting in person at Inbound.

Best,
Marc

PS: I'm writing from the Atlanta airport on my way to Nashville to be on a panel at Emma's Marketing United conference. I paid my own way, as I know the value of speaking to people can have. Another thing I learned from you. Thank you.

Inbound 2015 - Must See Inbound 2015 Speakers

We take some time to break down some of the Inbound 2015 speaker sessions you may want to attend.

• Michael Stelzner
• John Jantsch
• Christopher S Penn
• Brian Clark
• Jessica Gioglio
• Jason Falls
• Scott Stratten
• Lee Odden
• Paul Roetzer
• Ann Handly
• Mitch Joel
• Tamsen Wester
• Gini Dietrich

See all the speakers

Hubcast Fireside Chat at the Omni Parker House

As one of Boston’s historic cornerstones, Omni Parker House displays a character as storied and unique as the town itself. With classic style, modern amenities, and personalized service, we offer one of the finest experiences in the country for leisure and business travelers alike.

HubSpot Strategy

In the strategy section we talk about podcast frequency. We talk about Mad Marketing, Entrepreneur On Fire, HubSpot ToGo and others as examples. Our main focus boils down to what ever format you go with, it has to be consistent.

HubSpot Tips & Tricks

Going Further/Beyond the Default

I was going to move on to a new tool for the Hubcast tutorials, Marcus. Then I thought to myself, One of the core goals for us here at The Sales Lion is getting people past the default. So instead of moving on, this week we will dive deeper into CTAs to help people take their CTAs to the next level.

• How to analyze your Call-to-Action (CTA) results
• How to create a smart Call-to-Action (CTA) based on lifecycle stage
• How to create a smart Call-to-Action (CTA) based on a contacts list

HubSpot Wishlist - Add Instagram to the Social Portal!

At ideas.hubspot.com this idea has 277 votes. WOW! Robbie Williams originally shared this idea:

We're a design firm, so naturally our audience appreciates visual stimuli - Instagram is a great place to communicate & engage. It would be nice to plug our account into HubSpot :)

New battle, Hubcast listeners: There are a ton of votes on this one. Many people want it. So what is the hold up? Instagram API access. Let’s try something new. First, go over and yes vote it up. Second, tweet out the following tweet.

Tweet it out to the world! Well @Instagram It would be great if we could use @HubSpot to post our favorite pics. #APIProblems #Hubcast

HubSpot Updates

New and Improved Reach Report

HubSpot released an updated Reach Report, featuring a new UI and better data. Now, HubSpot checks your social account numbers once a day, allowing for more accurate reporting, and the new UI is modeled after the other Social Reports.

To see the new report, go to Social > Reports > Reach. You're used to seeing this:

But here's what the new and improved Reach Report looks like:

Here's what's changed:

• HubSpot has removed the sources information, which you can still find in the Sources Report
• You can change which platforms show up in the Reach Report by clicking on them to toggle to the right of the graph
• You can also see individual channel metrics by clicking "Show" next to the platform in the table, or by using the"Filter Channel" menu at the top

More options for date ranges like the other Social Reports

Cool HubSpot & Inbound  Tweets

@NickSalinbound #hubpartner training and broadcasts = everything I need to know to be a great partner. My #2 goal after customer experience

— Tiffany Cavegn (@TiffypopMN) May 5, 2015

#InboundMarketing: @HubSpot just announced 15.000 customers today! https://t.co/u1wcY7paIm via @YouTube We are proud to be #HubPartner :) — Francois Benner (@Brandsensations) May 7, 2015

Ask The Hubcast

This weeks question: What should I consider when making my first email newsletter?

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