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If you've been in business for a while, it's likely that your website's original design is beginning to feel a little antiquated.
If you haven't been in business very long but the website you have in place isn't helping you reach your goals, it's likely that you're begining to feel a little frustated.
Whatever your case may be, it sounds like now is a better time than ever to stir up some change. After all, a website is meant to help your business, not hurt it.
But change can be scary, right? Often times we resist change simply because we have a fear of stepping into the unknown.
We get that.
However, the truth is, the website redesign process is only as scary and complicated as you make it out to be.
In fact, with the right approach, we can asure that it's really not that scary at all, which is why we've taken it upon ourselves to provide you with a bit of guidence. Below you'll find 10 tweetable tips aimed at helping you take control of your website redesign efforts.
1. Responsiveness
52% of users said they would be less likely to engage with a company if the mobile experience on their site was bad. (Source: Google) [Tweet this]
2. Personalization
Personalized calls-to-action targeted to the user perform 42% better than calls to action that are generic. (Source: HubSpot) [Tweet this]
3. Integration
“The HubSpot COS is a live stage where all of the marketing channels you’re already using – blogging, social media, email and even third party apps like Wistia or GoToWebinar – are working in concert, not in silos.” - Tom DiScipio, IMPACT Branding & Design [Tweet this]
4. Messaging
"Consumers shouldn't need a doctorate in business jargon or a masters degree in marketing to decode what you're marketing and selling. Make it simple, make it clear, and make it concise.” - Dharmesh Shah, HubSpot [Tweet this]
5. Professional Design
"That brilliant solution you made for that annoying problem needs to be visually organized and communicated in the most effective way possible to get people interested.” - Amir Hamdi, IMPACT Branding & Design [Tweet this]
6. SEO
“Crawling is not a guarantee you’re indexed.” - Rand Fishkin, Moz [Tweet this]
7. Conversion optimization
“Relevance boosts engagement. Engagement boosts conversion." - Doug Kessler, Velocity Partners [Tweet this]
8. Customer proof
“Creating customer case studies lends itself to our human instinct to share, tell a story and give advice.” - Magdalena Georgieva, HubSpot [Tweet this]
9. Social proof
“Product reviews are 12x more trusted than product descriptions from manufacturers.” (Source: Econsultancy) [Tweet this]
10. User experience
“A product designed with the user as the focus, will always end up the most successful.” - Danny Lopez, IMPACT Branding & Design [Tweet this]
Looking for more guidance?
There's a lot that goes into making a website great. We get it. That's why we created a free guide to help walk you through it. Simply fill out the form below and it's all yours.
Free Assessment:
