Free: Assessment Does your website build trust with buyers and bring in revenue?

Score My Website
Close

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Score My Website
inbound-marketing-strategy-playbook-cover

Free: Assessment

3 Tools to Help You Pick the Right Search Engine Keywords

By Bob Ruffolo

3 Tools to Help You Pick the Right Search Engine Keywords

Create a keyword list

Start off with a few words that best describe your website and, more importantly, what you think prospective viewers will type into a search engine. Keep in mind people tend to type in short, simple keywords, and not long, extravagant phrases. I'm sure our readers who found this through a search engine typed in something along the lines of “search engine keywords”at most. No one will have thought to type 3 tools to help you. …”

The following tools will generate a list of similar words to the few you have come up with. Each word is accompanied by the number of times people have searched the word as well.

  1. Google Adwords Tool
  2. Keyword Discovery Tool
  3. Yahoo Advertising Tool

Analyze your results

It's important to choose keywords carefully. It can drastically increase the amount of traffic on your website and, with that said, keep any viewers from finding your website at all. We all know that people are not going to look past two, maybe three, pages of results on a search engine. Keywords really do make or break a business.

So, when you have generated a list of all the words you can find, analyze your results. Determine which words are most relevant to your business, most searched by viewers, and find the middle ground. Remember, visitors will only search “Impact Branding and Design LLC” when they are directly looking for the company. However, if someone types in a broad term, like “Design,” the top spot will be very competitive. A clever combination of keywords, such as “Website Branding,” is sure to lend better results.

Incorporate your keywords everywhere!

With great keywords comes great responsibility. By this I mean it is your responsibility to use those keywords all over your website. Keywords should also be included in the image alt tags, title tags, header tags, links, meta tags, and content. It is also important that you vary your keyword term and use complementary terms. Use plural versions and similar terms. Saturating your website in keywords will be sure to help you obtain your most prized goal a top spot on the search engines.

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.

Topics:

Search Engine Optimization
Published on August 5, 2010

Recent Articles

9 SEO Best Practices for Stronger Organic Traffic in 2023
November 18, 2022 • 12 min read
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read
No, changing page publish dates won't increase Google search rankings
April 10, 2021 • 4 min read
Google: 'zero-click search' claims and data 'misleading'
April 5, 2021 • 6 min read
3 quick SEO fixes that will increase your website rankings right away
March 30, 2021 • 5 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Meet the new Google My Business review management view
March 20, 2021 • 2 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Google 'price drop' structured data for e-commerce can grab buyer eyes
March 9, 2021 • 2 min read