IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.
Carly Stec

By Carly Stec

Dec 31, 2014


Content Marketing Examples
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Content Marketing  |   Examples

5 Examples of Content Curation Done Right

Carly Stec

By Carly Stec

Dec 31, 2014

5 Examples of Content Curation Done Right

7_examples_of_content_curation_done_right_Apples, mixtapes, content...

Some things are simply better when they're handpicked. 

If you're not already familiar, content curation is a marketing technique that allows marketers to create valuable content without starting from scratch every time.

Not to be confused with copying and pasting, content curation calls for strategic information selection, adaptation, and presentation. 

To be executed successfully, it requires a commitment to uncovering the best possible content to share with your audience, not just the stuff that's easy to pick at. 

In an effort to help you get a handle on the concept, we've detailed 5 examples of content curation done right. 


Example: 45 Tweetable Quotes About Creativity to Inspire Your Next Big Idea


(Source: HubSpot)

First of all, people love quotes. 

I recently evaluated my top 15 most-viewed posts to pull insights regarding the effectivity of certain types of articles. According to my findings, 20% of my top posts were quote-based (i.e. 30 Quotes That Will Inspire You to Write Better Content.)

This post by HubSpot not only utilizes curated quotes to serve up value, but they've also made the text tweetable to encourage social sharing. 

2. Audience Insights

Example: You Know You're a Marketer If... (17 Signs You're a Marketer) 

(Source: MarketingProfs)

What better way to create a piece of content that resonates with your audience than to allow them to create it themselves?

With this idea in mind, MarketingProfs asked their audience to complete the following sentence: "You know you're a marketer if..."

From here they took the responses and whipped up their own original illustrations to accompany each selected response. 

The result? A unique, relatable presentation.

3. Tools

Example: 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media From Anywhere


(Source: Buffer)

Similar to quotes, people have shown a great deal of interest in our round-ups of tools, resources, apps, etc. 

If you're already using a series of tools to carry out your daily routine, consider sharing what's in your toolbox with your audience. 

Collect a description for each of the tools that you use regularly, and follow it up with insight regarding how you apply the tool, what it does, or how it makes your life easier. 

4. Influencer Predictions

Example: 60 Content Marketing Predictions for 2015 via Content Marketing Institute

(Source: Content Marketing Institute)

If you're just getting started, consider sharing influencer insight whether it be tips, hacks, or predictions. 

When you share a post like this on social, be sure to tag the said influencers in attempt to capture their attention. 

Working to get on their radar early on will make it easier for you to connect with them in the future to collaborate or gather new quotes or insights.  

5. Social Media Accounts

Example: 10 Thought-Provoking Vine Artists You Need To Follow 

10_Thought_Provoking_Vine_Artists_You_Need_To_Follow(Source: BuzzFeed)

A post like this not only provides value for your audience, but it also works to establish relationships with influencers.

When you include someone in a round-up like this, they often feel the need to reciprocate by sharing the post with their audience. 

If you come up with a list of 20 and half of them acknowledge your recommendation, you're in good shape. 

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */