Skip to main content

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?


Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Apr 14, 2015


Lead Generation
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Lead Generation

5 Tips For Getting the Most Out of Your Welcome Emails

Ramona Sukhraj

By Ramona Sukhraj

Apr 14, 2015

5 Tips For Getting the Most Out of Your Welcome Emails

Remember how awkward the first day of school was? Or your first day on a new job?

I don’t know about you, but whether it was kindergarten, college, or my first full-time job, adjusting to a new situation and environment has never been easy.

Everyone needs that first orientation event or first friend to invite them in and make them feel like they belong. Adjusting to a new service or product is no different.

When people first discover your brand, they may be a little lost or unsure of what to do next, but with a carefully-crafted welcome email, you can provide them with the comfort and guidance they seek when starting a new venture.


What is a Welcome Email Anyway?

A Welcome Email is the automatic message someone receives when they first sign up for your blog, newsletter, free trial, community, etc.

In most instances, it’s the first email a contact receives from your company, setting the stage and expectations for all future communications (No pressure, or anything.)

Since it is expected by the recipient (triggered by an activity), the Welcome Email also usually delivers an open rate 4x higher than that of other email campaigns, but don’t let this intimidate you.

With the five hacks I’ve outlined in this article, you’ll not only “delight” your new contact, but also give them the information they need to get the most out of your offering and begin their journey further down the sales funnel.

1. Get Personal

Introductions can be awkward.

One of the easiest ways to make someone feel more comfortable in a new situation (in this case, their engagement with your brand) is to break the ice. In order words, show them you’re not strangers by using personalization.

A 2013 study by Aberdeen found that on average, personalization increases email click-through rates by 14% and conversion rates by 10% so, in your welcome email, show your reader that you already know something about them.

Greet them using their first name or incorporate other information you have gathered about their interests and life including:

  • Job Title
  • Location/State
  • Company
  • Age
  • Gender

2. Tell Them What to Expect

A great way to start building trust with your new contact is by being transparent and setting the expectations. In your Welcome Email, tell people upfront what they can expect from your upcoming messages and your interaction in general.

Consider disclosing or reflecting on important information such as:

  • Email frequency
  • Possible topics/promotions
  • How they can contact you
  • Your privacy policy
  • Their option to unsubscribe

This transparency will ease a lot of the qualms people have about giving up their email address and also lay the foundation for a trusting partnership moving forward.

3. Tell Them What to Do Next

I signed up, now what?

Signing someone up for your services without providing any information on how to utilize them is like setting a freshman loose on campus without a map or itinerary.

Use your welcome email to give guidance and take your new contact through the next step in your nurturing process.

Tell them how to use your resource, service, or product (like Tumblr does below) or even provide them with a special discount or promo code to use on a future transaction.


Overall, the goal is to draw your reader back to your website and prompt them to take action.  The last thing you want as a marketer is to have someone convert on your website and get stuck at the top of the funnel by never returning.

Try incorporating a service tutorial or “next step” call-to-action like these:

  • Confirm your email address
  • Complete your profile
  • Shop now
  • Tell a friend
  • Learn more
  • Start pinning

4. Allow Engagement

Nothing screams automated email like seeing “No Reply” as a sender in your inbox.

As a Welcome Email is usually the first direct interaction you have with your contact, make sure to ditch the robot and connect personally, especially if you are a small to medium-sized business.

Send your Welcome Email from the name of an actual team member and allow replies. In fact, encouraging replies to your Welcome Email will help build trust with your reader and give you access to valuable feedback from an already engaged audience.

Not to mention, it will also help humanize your brand and “delight” people early on in the nurturing process.

Consider this example from LetterShoppe:


LetterShoppe is the personal website of a hand-lettering artist and logo designer named Dina Rodriguez that my IMPACT colleague, Marcella Jalbert, follows.

Dina hits an engagement homerun in her Welcome Email to her blog subscribers, writing:

“Reply to this email right now and tell me one thing that you’re struggling with….This can be about how to better your business or it can be a bit more personal. Just hit ‘reply’ and say ‘Hey!’ (I love meeting new Letter Shoppe subscribers).”  

Dina’s message is simple, clear, caring, and most importantly, it makes you want to do business with her.  

It’s also important to mention that her message isn’t just talk. Marcella dropped her a line and tells me she got a quick and friendly response back. (Take notes, people.)

5. Optimize for Mobile Viewing

This one is almost a no brainer, but it has to be said. With mobile devices accounting for 51% of email opens today, not optimizing any email, let alone your Welcome, is like shooting yourself in the foot.

The chances of your Welcome Email being opened on a phone or tablet are extremely high and if it cannot be comfortably viewed or read, all of your earlier efforts (personalization, offering next steps, engagement, etc.) will most likely be in vain.

You should also keep in mind that a first impression is a lasting one.

If your Welcome Email is difficult to open or view, this hardship may stick out in your reader’s memory when they see another message from you arrive in their inbox, so make sure to set time aside and test your email across all browsers and devices.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Should You Still Gate Your Content in 2024?

October 5, 2023
John Becker John Becker

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

35 Landing Page Examples to Inspire Yours in 2023

January 26, 2023
Ramona Sukhraj Ramona Sukhraj

Here's Why You Keep Getting Garbage Inbound Marketing Leads

December 19, 2022
Jessica Palmeri Jessica Palmeri

How To Grow Your Email List: 13 Savvy Tips To Try in 2023

November 22, 2022
Ramona Sukhraj Ramona Sukhraj

Increase Landing Page Conversion Rates With These 3 Simple, Powerful Hacks

June 2, 2022
Hannah Woods Hannah Woods

20 Tips for Optimizing Your Business Blog Articles for Conversions

April 21, 2022
Jen Barrell Jen Barrell

How To Make Each Lead Capture Form a Conversion Powerhouse

April 8, 2022
Carolyn Edgecomb Carolyn Edgecomb

The Selling 7: 5 Best Landing Page Video Examples

December 23, 2021
Zach Basner Zach Basner

Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)

June 21, 2021
Kathleen Booth Kathleen Booth

What is the Content Marketing Funnel and How Does It Work?

June 2, 2021
Kimberly Marshall Kimberly Marshall

What is Lead Nurturing?

May 28, 2021
Kimberly Marshall Kimberly Marshall

88 compelling words and phrases to prompt website visitors into action [Infographic]

April 24, 2021
Kaitlyn Petro Kaitlyn Petro

What is Conversion Rate Optimization? (Definition, Examples, and Tips)

March 31, 2021
Jolie Higazi Jolie Higazi

What is a good average landing page conversion rate?

March 12, 2021
Christine Austin Christine Austin

Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads

March 11, 2021
Karisa Hamdi Karisa Hamdi

6 Reasons You're Not Generating Leads With Your Blog Content

November 9, 2020
Justine Timoteo Thomas Justine Timoteo Thomas

9 keys to building an effective landing page [Infographic]

October 3, 2020
Steve Polito Steve Polito

5 effective strategies for decreasing bounce rates on a blog article

August 25, 2020
Kevin Phillips Kevin Phillips

7 savvy tips to boost conversions in your retail e-commerce store

July 17, 2020
Pratik Dholakiya Pratik Dholakiya

Why Your “Read More” CTA May Be A Conversion Killer (& 12 Better Options)

March 5, 2020
Ramona Sukhraj Ramona Sukhraj

6 most common lead generation website problems (and how to fix them)

January 28, 2020
Jen Barrell Jen Barrell

Facebook ads help: Why are my ads not converting?

January 20, 2020
Rachel Palmateer Rachel Palmateer

11 Best Examples of Lead Generation Website Designs

January 20, 2020
Justine Timoteo Thomas Justine Timoteo Thomas

Top 9 proven lead generation ideas you need to try in 2020

December 3, 2019
Ali Parmelee Ali Parmelee