Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

7 Ways to Expand your Brands Network through Guest Blogging

7 Ways to Expand your Brands Network through Guest Blogging Blog Feature

July 1st, 2013 min read

 

the 7 Benefits of Guest BloggingWhat if I told you that you could build your exposure, credibility, and business network in just an hour of your time?


Okay, I’ll tone down the sales talk, but the fact is that many businesses are seeing great results just by implementing a blog on their website and consistently publishing quality content to it.


However, guest blogging, or writing an article for another website, continues to be a widely overlooked method to reap many of the same benefits.


Now, I know what you are thinking. Why on Earth would you want to dedicate your time to write a free blog article for someone else’s website?


You feel like guest blogging is just a term used to describe giving away free content and website traffic. Well the fact of the matter is that guest blogging can, and does, pay off in spades in the long run.


Here’s how.


7 Benefits of Guest Blogging


Exposure


Perhaps the most obvious benefit of guest blogging is your increased exposure.


Guest blogging for another website gives you an opportunity to expand your reach to an audience that would otherwise not know who you are. While this may not lead to more visitors on your first post, continuously appearing on other websites will keep your name in the minds of readers.


Credibility


Guest blogging helps you as an individual to establish your credibility in your industry. An author who has written for publications such as the Huffington Post will be viewed as more knowledgeable than one who has only written for their own blog. You will need to build your portfolio before writing for a big name, so start with small websites and you will eventually be credible enough to post for the big names.


Inbound Links


This is the main reason for guest blogging and just about the only non-negotiable portion of the agreement. Linking your guest post back to your page will help to drive move traffic to your website and makes the time and effort spent worth your while.


How this can be done, however, is negotiable. Links can be placed in the body of the text or an author’s bio can be included at the end of the blog post with social media links.


Networking


Guest blogging is the perfect way to network; whether it's with potential customers or future business partners. People interested in your blog article will engage with you via social media, email, and the comments section of the blog.


These are the same people that can end up as customers of yours in the future.


One guest blog post also opens the door for future opportunities for both parties to write on each other’s blogs (how nice will it be to have original content written for you for free?). Other bloggers may see your work and also wish to collaborate and share strategies or give valuable feedback.


It’s a win-win-win.


Improve Your Writing Skills


Practice makes perfect, or so the saying goes.


The more guest blog articles you write, the more practice you will get for yourself. Your writing will improve over time as you discover what works for you and what doesn’t. You’ll eventually develop your own style and writing will become quicker and easier over time.


Search Engine Optimization


Two of the most vital factors when determining your organic search rank are backlinks (as discussed earlier) and fresh content. Guest blogging will help with both of these.


Since you will be producing the content yourself and not simply copying someone else’s work, you will automatically have an advantage.


If your article is good enough, tons of backlinks will be built through people sharing it on social media and their own blogs.


To put the icing on the cake, it is as white hat of a technique as they come.


Generate Quality Traffic


Not only will you see an increase in traffic quantity from better SEO rankings and inbound links in the blog itself, but you will see an increase in traffic quality. Because you wrote for a blog that was already heavily targeted to your specific niche, the readers will have a preexisting interest in your company’s products and services.


In fact, visitors coming from an authoritative blog have half the bounce rate (the percentage of customers that leave the page immediately after landing on it) than those who do not.


These visitors are also likely to become email subscribers, and come on, who doesn’t want more of those?

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE