Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

8 Quick Tips for Maximizing the Reach of Social Media Posts

8 Quick Tips for Maximizing the Reach of Social Media Posts Blog Feature

August 9th, 2013 min read

 

Chimps Reaching Out“Twitter is like a tragically hip New York night club. It is a cool, easy way for companies to engage customers in social media. But the experience can be loud and crowded.” – Bob Warfield, CEO of Helpstream


As inbound marketers, we know that content is key. When you create truly great content, the first thing you may want to do is share the content on all your social media networks. However, an overwhelming amount of branded posts can seem like traditional push advertising to consumers, though we aim to practice pull marketing strategies.


Obviously, you don’t want to bombard consumers with posts about your brand. But just because you keep your posts to a minimum doesn’t mean that other brands will do the same. How can your posts stand out from a cluttered social media news feed to gain the most exposure?


8 Simple Practices for Optimal Social Media Reach


Creating a popular social media post can lead to increased share and click-throughs, which can expose your brand to a larger audience and increase lead generation.


Here are eight tips and facts for creating social media posts that will stand out on various social media sites, increasing the overall reach of your content and brand.


1. Limit the Amount of Links You Share on Twitter


Studies show that click-through rates are higher if you only tweet links 1-3 times an hour.


In fact, the average click-through rate is 350% higher if you post one link an hour as opposed to posting three or more links an hour.  As excited as you may be to share the link for your new blog post, try not to overshare.


That’s not to say you shouldn’t tweet more than once an hour, just limit the number of links you share.


2. Shared Links Have the Most Interaction Within the First Hour


Whether you are sharing a link on Twitter, Facebook, Instagram, or any other social networking sites, links have the most click-throughs within the first hour they’ve been posted.


Post when you think your link will reach the most target audience members. Or, utilize other sharing tools like hashtags to ensure your content is easily accessible after it was initially posted.


3. Use Hashtags


Hashtags are a great tool for distinction and expanding your audience reach on social media. Hashtags stand out from simple text posts and offer many benefits for marketing your brand. Hashtags can increase your search engine ranking, connect you with a more targeted audience, and build your brand community.


You can also use hashtags to consistently promote an event or news of your brand. You can monitor hashtag use as a benchmark for consumer engagement.


The hashtag can quickly grab a consumer’s attention on a news feed and its short enough to be memorable and searched.


4. The Most Successful Posts are Between 80 and 100 Characters


The popular marketing adage of KISS (Keep It Short and Simple) remains true even in the digital age.


Social media posts can be anywhere between 20 and 200 characters. Studies have shown, though, that the most interaction comes from posts with between 80 and 100 characters.


When people are scrolling, they’re only going to glance at your post for a second. You want to make sure your message gets across and, if you provide a link, its enticing enough for a click through.


Use link shorteners when providing a link. Not only does it look cleaner, but it also shortens the amount of characters.  Or post a question; questions often drive post interaction up by up t0 20%.


5. Content that Triggers Emotional or Surprise Response is More Likely to be Shared


This is the core of inbound marketing: you want to create content people love. If people love your post, they will share it. And the more shares you get, the wider your audience.


Studies have shown that content that triggers an emotional or surprised response is more likely to be shared. Keep this response in mind when creating content. Even if you’re sharing a blog article that is mainly facts, put a spin on it that evokes emotion. To elicit surprise, offer a weird fact or funny connection.


Think about your post as if you were viewing it as a consumer. Would you want to share the post with your friends?


6. Make Sharing Effortless


There is a dramatic difference in the number of shares a post gets if other social media share buttons are present. This is an important tool to utilize for maximum social media sharing.


For example, an Instagram photo can easily be shared to Facebook, Twitter, Tumblr and more. One Instagram photo has the potential to reach hundreds of users on a variety of social networking sites.


Whichever site you are using, make sure sharing on other sites is optimized and easy so a post has a high possibility of being shared.


7. Know Your Audience


Timing is important when it comes to social media posts.


While there are many facts and figures about the best time to share on various social networking sites, the most important aspect of timing to consider is when your target audience is active on these sites. Maybe the highest volume of consumers browse social media at 11am, but most of your target audience members log in at 3pm.


If you’re really looking to maximize your target market reach, consider your audience’s lifestyle when deciding when to post.


8. Find a Balance for Facebook Post Frequency


As most of us know, Facebook recently released a new algorithm for sharing on news feeds.


One feature of this update is that a flurry of posts in a short amount of time will be grouped into one post. This means that individual posts will lose visibility if you post too often. You want to keep this in mind when deciding what and how often to post. Find a good balance of how often to post for maximum visibility.


Warfield was correct in his assessment that the social media world can sometimes be loud and crowded. It can be difficult to differentiate yourself from the noise. If you utilize these simple smart posting tactics, your post should receive the attention they deserve.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE