Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more
Ad blocker trends for 2020 Blog Feature

November 14th, 2019 min read

There’s no denying that digital ads can be divisive. Income from ads supports the free content creators of the internet, while helping companies reach more of their target audiences. They also keep some of our favorite sites up and running.

That being said, poorly designed or intrusive ads can be disruptive, and the tracking cookies that go along with a lot of them can raise some privacy concerns.

Enter the ad blocker. Ahh, a gift from developer gods.

Ad blockers allow users to block annoying ads, save some bandwidth, and keep their personal information out of marketing databases. They can even protect your computer from virus-ridden ads or malware.

Web users have spoken, fueled by a fiery rage provoked by bad ads, and ad blocker use has been on the rise for years. Now, about a third of all users have some kind of ad-blocking technology helping them browse the internet in peace.

As this number continues to rise, people are taking notice. In response, Google has launched its own ad-slaying solution to aid the never ending fight.

Yes, that’s right, the king of digital ads is getting in on the ad blocker action.

Users globally will have access to Google’s ad blocker tool by July of this year.

That means that if your site is running the types of ads that Google deems unfit (fear not Google Ad users, they would never shoot themselves in the foot like that), you will need to take action to remove those ads or face penalties in referral traffic and organic SEO rankings.

So what are the specifics of ad blocking today? Who is most affected? Well, GlobalWebIndex sought to find out, and they threw together this nifty little infographic to help you digest all that ad-blocking data.

Here are some of the highlights:

  • 48% of users employing an ad blocker do so because they are getting served too many, or irrelevant ads, but one of the up-and-coming motivations for ad blockers is that they save the battery of a user’s device.
  • The motivation behind using an ad blocker varies greatly between regions, with Latin America citing the sheer volume of ads as their motivation, while in the Middle-East/Africa the main concern is minimizing data use and battery drain.
  • The heaviest users of ad blockers live in the Asia-Pacific region, with 40% of browsers using the technology monthly. North America comes in second, with 38%.
  • Significantly more men use ad blockers than women.

Based on this data, it appears that ad blocking is here to stay. Now that Google is throwing its hat into the ring with its own ad blocker, it’s clear that marketers everywhere need to rethink the types of ads they’re employing, where they are displaying them and how they can best get their audiences to listen.

Check out the full infographic below:


global_ad_blocking

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE