Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Will Ads Take Over Your Text Messages?

By Austin Malloy

Will Ads Take Over Your Text Messages?

 Will Ads Take Over Your Text Messages?Don't you wish there was a way to opt out of group messages on your phone?

It's going off 24/7 due to a group message with about 12 people.

The constant buzzing forces one to put said phone on do not disturb. may be in for a lot more buzzing, as more household brands may be exploring advertising directly to your inbox.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Why Use Text Messaging as a Platform?

There are very few people I know that don't use the text message app on their phone. I can safely say that almost everyone I know regularly sends/receives texts messages on a daily basis.

We have learned to communicate via text and choose to use it over many other methods.

Most people usually keep their mobile phones close to or in their pocket, and are always checking them.

It is obvious that text messaging highly engages the people that use it.

According to Forbes, 95 out of 100 of your customers who have opted into your text messaging program open and read your mobile messages within 3 minutes.

I have sent thousands of emails, and I know they never get opened up that fast.

People have become so immersed in text messaging that it has become habit to automatically open up a message right when you receive it.

A lot of consumers decide to opt-in because they hope to receive a coupon, discount, or new offer via a text message.

One thing that people don't know is that marketing for texts is highly regulated. This is done in an attempt to get rid of spamming and to protect the consumer.

So when creating a campaign for texting, you need to make sure that you are following the regulations.

This makes it so companies can't take advantage of this platform. As a consumer, I am more apt to open up a text from a company when I know that they are following the best practices for texting.

Texting could be a huge asset for a company because it is integrated in our lives.

Text vs. Email

Could text advertising work better than email?

Text has a lot of positives that email doesn't.

If you want consumers to get a coupon, messaging them on their phone is an easy way to make sure that they are receiving/opening it. More and more companies are getting permission from consumers to send them texts because it is so convenient.

I have my settings set on my phone so it updates my emails every 15 minutes. The problem with this is it destroys my battery life. Many people turn this feature off on their phone so it doesn't drain their battery.

These people will not receive the email unless they open up the app.

The standard messaging app on your phone wastes a lot less battery and, as long as you have decent service, texts are received shortly after the person sends it. Also, most people have it so that when they receive a text they are immediately notified.

Email apps are more complicated and take longer to use. When not on a wireless network, it can be difficult for email apps to run as fast as text messaging ones.

The overall speed of texting is much faster than emailing.

Mashable found a statistic from a 2010 Frost and Sullivan report that marketing based text messages had a 98% open rate. They said the report was unavailable and when they asked Frost and Sullivan, they said the report was sealed.

The statistic shows that texts almost always get opened, the same is not true for email.

With texting technology now you can add links photos, and videos into messages just like an email.

Sending advertisements via text could prove to be a successful way to get people to engage with your advertisements.

Photo Credit

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Inbound Marketing
Published on October 29, 2013

Recent Articles

How Much Does Inbound Marketing Cost in 2023?
November 28, 2022 • 12 min read
Inbound Marketing for Construction Companies
June 11, 2022 • 11 min read
Inbound Marketing for Staffing Agencies
May 28, 2022 • 8 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
IMPACT+ for Teams vs. the They Ask, You Answer Mastery Program
April 15, 2022 • 7 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2022
April 7, 2022 • 9 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
3 Surefire Signs Your Content Is Hitting the Wrong Audience
March 18, 2022 • 5 min read
Inbound Marketing for Higher Education
March 11, 2022 • 9 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Inbound Marketing for IT Companies
February 11, 2022 • 11 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
Inbound Marketing for Insurance Companies, Agencies, and Agents
January 21, 2022 • 7 min read
4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Plan
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read