Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Breaking Down The Anatomy of a Truly Effective Homepage [Infographic]

Breaking Down The Anatomy of a Truly Effective Homepage [Infographic] Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

October 21st, 2017 min read

Will Rogers, the famous 1930s' actor, said it best, “you will never get a second chance to make a first impression.”

Today, you’re not only judged by the first impressions you make with people face-to-face, but also in the digital world. Your website, emails, and social media are all an extension of your company so you want to make sure they all put the best foot forward.

According to HubSpot, the homepage is the most frequently visited page on most websites because it’s your site’s oldest link, where most direct visits end up, and the most advertised URL in marketing channels.

So, what better place to make your first impression? Putting together an effective homepage can seem like an overwhelming task. There are so many different elements working together that you can be torn as to where to start.

Luckily, KISSmetrics recently put together a useful infographic breaking down the anatomy of a truly effective homepage. In this infographic, they outline many of the specific qualities that make up an effective homepage, allow users to easily digest your business’ message while also funneling them down to the appropriate pages.

Some of the things you’ll learn include:

    • The Basics Elements of All Homepages
      These are the necessary elements that ALL homepages should have. For example, a logo, clear and easy to use navigation, relevant content.
    • Identifying Your Homepage Objectives
      This involves figuring out what you want your visitors to accomplish when they reach your homepage. KISSmetrics breaks the objectives into user and business objects.
    • Creating a Clear Purpose for Your Homepage
      This is one of the most important steps in creating that strong first impression. You’ll learn how to make sure people are easily and instantly able to tell who you are and what you do through the use of specific imagery, microcopy, and language on your site.

To see the full breakdown of a homepage view the infographic below:

The Anatomy of an Effective HomepageSource: The Anatomy of an Effective Homepage Infographic

 

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