Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Apr 25, 2016

Topics:

Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

3 Points From #AskGaryVee to Help Anyone Find Their Hustle

Ramona Sukhraj

By Ramona Sukhraj

Apr 25, 2016

3 Points From #AskGaryVee to Help Anyone Find Their Hustle

ask-gary-vee-summary.jpgIt’s been my experience that a business book never really provides more than a handful of actionable tactics you can start using in your life right away.

In #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media & Self-Awareness (the latest book from entrepreneur, speaker, and social media mastermind, Gary Vaynerchuk), however, you get 370.

Since the book is straight Q&A, however, this summary is going to focus on three overarching principles that can help anyone find their hustle. 

Why #AskGaryVee?

#AskGaryVee is based on Gary’s show with the same name, where people send him questions using the hashtag #AskGaryVee, in hopes that he’ll answer them live on the air.

Here’s a recent episode if you’ve never seen it:

 

For the show, Gary’s team chooses the questions in advance and keeps them under wraps until they’re recording, yet, nevertheless, Gary always manages to answer in specific, informed detail -- because quite frankly, he knows his shit.

This becomes even clearer looking at Gary’s reputation as a guy who crushes Q&A and his impressive business track record.

Here’s a brief rundown of his resume:

  • Wine Library: Gary took over his family liquor store and built an online wine empire, growing the business from $3 million to $50 million per year.
  • VaynerMedia: After his success in the wine industry, and most notably with his Wine Library TV show on YouTube, he launched this social media agency in 2009, which is now doing over $50 million a year.
  • VaynerRSE: An investment fund focuses on consumer technology while also acting as an incubator.
  • DailyVee: A vlog started by Gary in 2015, chronicling his business/office life.
  • Crush It!, The Thank You Economy, and Jab, Jab, Jab, Right Hook: In 2009, Gary signed a 10-book deal with HarperStudio, preceding #AskGaryVee with these three phenomenally successful titles.
  • Gary was an early investor in several successful startups, such as Tumblr and Buddy Media.

But back to the book at hand.

Point #1: Understanding Your “Clouds and Dirt”

Clouds and dirt (to my understanding; what are you reaching for and what keeps you grounded) are how Gary Vaynerchuk describes his motivation and the way he does business.

 

Here’s how he explains them in his own words in the book: 

I spend all my time in the clouds and the dirt.

The clouds are the high-end philosophy and beliefs that are at the heart of everything I am personally and everything I do professionally.

Personally, it’s really simple: family first. Nothing else really matters.

Professionally, it’s not much different. That’s what I often tell my staff at VaynerMedia—99 percent of what we deal with every day in business doesn’t matter. This usually gets me a mix of confused, curious, and even disdainful looks from my new top execs or employees hearing it for the first time because of course, they think that to do their job well, everything has to matter. But it’s just not true. If you religiously follow just the few core business philosophies that mean the most to you and spend all your time there, everything else will naturally fall into place. 

My clouds are extremely simple, and might sound familiar to anyone who has been following me for a while:

  • Bring value to the customer.
  • Provide 51 percent of the value in a relationship, whether it’s with an employee, a client, or a stranger.
  • Always play the long game of lifetime value.
  • Smart work will never replace hard work; it only supplements it. People are your most important commodity.
  • Patience matters.
  • Never be romantic about how you make your money. Try to put yourself out of business daily. 

These are my commandments.

So you see, the clouds don’t just represent the big picture; they represent the huge picture, the everything. They are not goals. Goals can be achieved and set aside or moved. “I’m going to buy the Jets” is a goal. It drives me, too, but it’s not at the core of how I run my businesses.

The dirt is about being a practitioner and executing toward those clouds. It’s the hard work. On  a personal level, my dirt is making sure I communicate well with my loved ones, that I show up and stay present, that  I apologize when I mess up and that  I make sure it doesn’t happen too often. You know, the stuff of being a good spouse, parent, son, sibling, and friend.

Professionally, it’s knowing my craft. It’s knowing there is a fifteen-person limit to an Instagram chat and that infographics over index on Pinterest. It’s understanding Facebook ads and the ROI of Vine. It’s noticing changes and trends and figuring out how to take advantage of them before anybody else. 

The vast majority of people tend to play to the middle, which is why they usually only succeed up to a certain level and then plateau.

At the end of the day, what is your true motivation? What are you trying to achieve and what do you need to do to accomplish it?

Knowing these “clouds and dirt,” your path to success in business will be much clearer.

To continue, click "keep reading" below:

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

'The Big 5': Best Business Blog Topics to Drive Traffic and Sales (+ examples)

February 5, 2024
Marcus Sheridan Marcus Sheridan

'Business is Booming — So Why Should I Invest in Marketing?' (+ Video)

February 1, 2024
John Becker John Becker

20 Value Proposition Examples that Every Marketer Can Learn From in 2024

January 18, 2024
John Becker John Becker

How to Talk About Price on Your Website (+ examples)

January 17, 2024
Chris Duprey Chris Duprey

5 Examples of Companies with Great Multi-Brand Websites

January 7, 2024
John Becker John Becker

Website Conversions in 2024 — STOP, START, KEEP

December 25, 2023
Vin Gaeta Vin Gaeta

10 Marketing Objective Examples To Guide and Focus Your Strategy

December 21, 2023
Katie Coelho Katie Coelho

4 Questions for Defining a Winning Value Proposition in 2024

December 17, 2023
John Becker John Becker

How is IMPACT Different From Other Agencies?

November 29, 2023
Marcus Sheridan Marcus Sheridan

Video Marketing: What Your 2024 Business Video Strategy Must Include

October 30, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo