Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

3 Points From #AskGaryVee to Help Anyone Find Their Hustle

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

3 Points From #AskGaryVee to Help Anyone Find Their Hustle Blog Feature

ask-gary-vee-summary.jpgIt’s been my experience that a business book never really provides more than a handful of actionable tactics you can start using in your life right away.

In #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media & Self-Awareness (the latest book from entrepreneur, speaker, and social media mastermind, Gary Vaynerchuk), however, you get 370.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Since the book is straight Q&A, however, this summary is going to focus on three overarching principles that can help anyone find their hustle. 

Why #AskGaryVee?

#AskGaryVee is based on Gary’s show with the same name, where people send him questions using the hashtag #AskGaryVee, in hopes that he’ll answer them live on the air.

Here’s a recent episode if you’ve never seen it:

 

For the show, Gary’s team chooses the questions in advance and keeps them under wraps until they’re recording, yet, nevertheless, Gary always manages to answer in specific, informed detail -- because quite frankly, he knows his shit.

This becomes even clearer looking at Gary’s reputation as a guy who crushes Q&A and his impressive business track record.

Here’s a brief rundown of his resume:

  • Wine Library: Gary took over his family liquor store and built an online wine empire, growing the business from $3 million to $50 million per year.
  • VaynerMedia: After his success in the wine industry, and most notably with his Wine Library TV show on YouTube, he launched this social media agency in 2009, which is now doing over $50 million a year.
  • VaynerRSE: An investment fund focuses on consumer technology while also acting as an incubator.
  • DailyVee: A vlog started by Gary in 2015, chronicling his business/office life.
  • Crush It!, The Thank You Economy, and Jab, Jab, Jab, Right Hook: In 2009, Gary signed a 10-book deal with HarperStudio, preceding #AskGaryVee with these three phenomenally successful titles.
  • Gary was an early investor in several successful startups, such as Tumblr and Buddy Media.

But back to the book at hand.

Point #1: Understanding Your “Clouds and Dirt”

Clouds and dirt (to my understanding; what are you reaching for and what keeps you grounded) are how Gary Vaynerchuk describes his motivation and the way he does business.

 

Here’s how he explains them in his own words in the book: 

I spend all my time in the clouds and the dirt.

The clouds are the high-end philosophy and beliefs that are at the heart of everything I am personally and everything I do professionally.

Personally, it’s really simple: family first. Nothing else really matters.

Professionally, it’s not much different. That’s what I often tell my staff at VaynerMedia—99 percent of what we deal with every day in business doesn’t matter. This usually gets me a mix of confused, curious, and even disdainful looks from my new top execs or employees hearing it for the first time because of course, they think that to do their job well, everything has to matter. But it’s just not true. If you religiously follow just the few core business philosophies that mean the most to you and spend all your time there, everything else will naturally fall into place. 

My clouds are extremely simple, and might sound familiar to anyone who has been following me for a while:

  • Bring value to the customer.
  • Provide 51 percent of the value in a relationship, whether it’s with an employee, a client, or a stranger.
  • Always play the long game of lifetime value.
  • Smart work will never replace hard work; it only supplements it. People are your most important commodity.
  • Patience matters.
  • Never be romantic about how you make your money. Try to put yourself out of business daily. 

These are my commandments.

So you see, the clouds don’t just represent the big picture; they represent the huge picture, the everything. They are not goals. Goals can be achieved and set aside or moved. “I’m going to buy the Jets” is a goal. It drives me, too, but it’s not at the core of how I run my businesses.

The dirt is about being a practitioner and executing toward those clouds. It’s the hard work. On  a personal level, my dirt is making sure I communicate well with my loved ones, that I show up and stay present, that  I apologize when I mess up and that  I make sure it doesn’t happen too often. You know, the stuff of being a good spouse, parent, son, sibling, and friend.

Professionally, it’s knowing my craft. It’s knowing there is a fifteen-person limit to an Instagram chat and that infographics over index on Pinterest. It’s understanding Facebook ads and the ROI of Vine. It’s noticing changes and trends and figuring out how to take advantage of them before anybody else. 

The vast majority of people tend to play to the middle, which is why they usually only succeed up to a certain level and then plateau.

At the end of the day, what is your true motivation? What are you trying to achieve and what do you need to do to accomplish it?

Knowing these “clouds and dirt,” your path to success in business will be much clearer.

To continue, click "keep reading" below:

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on April 25, 2016

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read