Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Writing About Competition in Content (Content Lab, Ep. 56)

You need to create content about your competition. But how do you do it in a way that makes sense and doesn't feel... awkward?

By Liz Murphy

Writing About Competition in Content (Content Lab, Ep. 56)

Did you know that competition-based content goes hand-in-hand with creating content proven to drive the most revenue at your company?

I know, I know. That was a jargon-heavy opener, but let's face it — we're here to do one thing and one thing only. We're here to create content that makes money. And if you want to make money with your content, that means you absolutely must be writing about your competition.

That's easier said than done, however. Because, on its face, talking about your competition can feel really awkward. Are you really allowed to do that? Doesn't that come across as biased? Or worse, won't that just drive your ideal buyers into the arms of other companies and vendors?

Have no fear, content nerds. In this 100% brutally honest deep-dive of an episode, John and I discuss:

  • Why you need to talk about your competitors
  • What great competition content looks like
  • What you should never do in competition content
  • And some of our favorite competition content hacks


Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

John's learning corner

  • Compliment - an expression of praise (Thanks for the compliment!)
  • Complement - something that completes or brings to perfection (the wine was the perfect complement to the meal)
  • Principle - a core belief, basis for conduct (a guiding principle)
  • Principal - the foremost or most important (our principal focus)
  • Discrete - individual and distinct (discreet categories)
  • Discreet - careful in one's speech and action, especially to avoid causing offense (please be discrete)

Until next week! 

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Content Marketing
Content Managers
Content and Inbound Marketing 101
Published on January 10, 2021

Recent Articles

How to Write a Persuasive Case Study That Converts (w/ free template)
June 1, 2023 • 7 min read
Top 10 Must-Have Qualities To Look For in a Content Manager
April 20, 2023 • 4 min read
Why You Need a Content Manager (and How to Hire the Right One)
April 13, 2023 • 6 min read
Your Content Initiative Can't Succeed Without Help From The Sales Team
March 22, 2023 • 5 min read
How to Ghostwrite Content for a Subject Matter Expert
March 20, 2023 • 4 min read
5 Smart Ways to Combat Common Buyer Questions With Content
February 27, 2023 • 7 min read
How To Skillfully Write About Competitors On Your Blog
February 20, 2023 • 8 min read
4 Ways Marketing Can Help Buyers 'Sell' Themselves
February 9, 2023 • 7 min read
6 Signs You're Being Neglected by Your Marketing Agency
February 1, 2023 • 5 min read
Never Chase Trends At the Expense of Your Brand
January 12, 2023 • 5 min read
Insourcing vs. Outsourcing Content: Which is Better for Your Business?
January 9, 2023 • 10 min read
Content Marketing in 2023: Principles, Platforms, and Content Distribution
January 4, 2023 • 5 min read
7 Content Marketing Trends You Can’t Ignore in 2023
January 2, 2023 • 8 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
What is Quality Content? (Updated for 2023)
December 15, 2022 • 7 min read
Outsourcing Is Broken: Rethinking the Relationship Between Client and Agency
December 14, 2022 • 5 min read
7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)
November 3, 2022 • 8 min read
The Epidemic of Half-hearted Content Marketing
November 2, 2022 • 4 min read
22 Best Content Marketing Tools and Apps for 2023
October 29, 2022 • 14 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2023
October 19, 2022 • 8 min read
The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)
September 1, 2022 • 6 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
Content Marketing for Small Business (Tips for Growing Your Business Online)
August 22, 2022 • 13 min read
How To Create Sales Enablement Content Your Sales Team Will Love
August 15, 2022 • 8 min read