I know, I know. That was a jargon-heavy opener, but let's face it — we're here to do one thing and one thing only. We're here to create content that makes money. And if you want to make money with your content, that means you absolutely must be writing about your competition.
That's easier said than done, however. Because, on its face, talking about your competition can feel really awkward. Are you really allowed to do that? Doesn't that come across as biased? Or worse, won't that just drive your ideal buyers into the arms of other companies and vendors?
Have no fear, content nerds. In this 100% brutally honest deep-dive of an episode, John and I discuss:
Why you need to talk about your competitors
What great competition content looks like
What you should never do in competition content
And some of our favorite competition content hacks