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Free Course:

How to Hire a Content Manager
Start the Course
How to Hire a Content Manager
Free Content Manager Hiring Course
View How to Hire a Content Manager
How-to-Hire-a-Content-Manager

Free Course:

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Writing About Competition in Content (Content Lab, Ep. 56)

You need to create content about your competition. But how do you do it in a way that makes sense and doesn't feel... awkward?

By Liz Moorehead

Liz Moorehead also recommends this free course, How to Hire Content Manager.

Writing About Competition in Content (Content Lab, Ep. 56) Blog Feature

Did you know that competition-based content goes hand-in-hand with creating content proven to drive the most revenue at your company?

Free Course: How to Hire a Content Manager

I know, I know. That was a jargon-heavy opener, but let's face it — we're here to do one thing and one thing only. We're here to create content that makes money. And if you want to make money with your content, that means you absolutely must be writing about your competition.

That's easier said than done, however. Because, on its face, talking about your competition can feel really awkward. Are you really allowed to do that? Doesn't that come across as biased? Or worse, won't that just drive your ideal buyers into the arms of other companies and vendors?

Have no fear, content nerds. In this 100% brutally honest deep-dive of an episode, John and I discuss:

  • Why you need to talk about your competitors
  • What great competition content looks like
  • What you should never do in competition content
  • And some of our favorite competition content hacks

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

John's learning corner

  • Compliment - an expression of praise (Thanks for the compliment!)
  • Complement - something that completes or brings to perfection (the wine was the perfect complement to the meal)
  • Principle - a core belief, basis for conduct (a guiding principle)
  • Principal - the foremost or most important (our principal focus)
  • Discrete - individual and distinct (discreet categories)
  • Discreet - careful in one's speech and action, especially to avoid causing offense (please be discrete)

Until next week! 

How-to-Hire-a-Content-Manager
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Topics:

Content Marketing
Content Managers
Content and Inbound Marketing 101
Published on January 10, 2021

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