Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
... Inbound Marketing Content Marketing
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Content Marketing Trends on Twitter You Need to Know in 2019 [Infographic]

By Rachel Palmateer

Rachel Palmateer also recommends this free course, Fundamentals of Social Media Marketing.

Content Marketing Trends on Twitter You Need to Know in 2019 [Infographic]

Twitter marketing can be a lot like going to the grocery store while hungry. 

If you don’t have a plan, you can get seriously sidetracked and wind up with a whole head full of useless information or petty drama between two celebrities you forgot existed.

However, there are nourishing gems all over the place, if you set out to find them.

Free Course: Fundamentals of Social Media Marketing

Those gems come from thought leaders in all industries. 

It turns out that - like someone grabbing the last can of black olives off the top shelf for you when you can’t reach - people on Twitter genuinely enjoy helping each other grow and get better at their craft, especially in the marketing world.

And hashtags help us sort through the noise.

SEMrush recently took a deep dive into the best performing tweets with the hashtag #ContentMarketing and they came out with some interesting findings shared in the infographic below.

For instance, in the top 15 hashtags paired with #contentmarketing we see #ai making the list in a three-way tie with #business and #blogging. 

This is not surprising, as we’re seeing both B2B and e-commerce businesses turning to AI for support when executing their marketing plans. 

Another thing that’s pleasantly surprising is that the topic of sales is one of the top 15 topics to be discussed with #contentmarketing. 

While traditional business models typically put marketing and sales in two separate silos, it is becoming more commonly understood that the delicate dance between the two departments is really where the marketing magic of today truly lives. 

We see this all the time while teaching the tenets of They Ask, You Answer

Twitter has been getting a bad rep professionally in recent years, but being that people are 31% more likely to remember what they see on Twitter versus general browsing, it’s about time that sales and content marketing team up to give the platform a try!

And content doesn’t just mean blog posts and landing pages on your website. Video is a key factor in the 2019 content marketing landscape, including Twitter. 

According to Hootsuite, tweets with videos attract 10x more engagement than those without and looking at the infographic below, only 3% of posts with visuals are using video. This leaves the space wide open for your brand to test for increased engagement. 

Keep in mind that 93% of Twitter videos are viewed on mobile. So if you don’t have a mobile-friendly website to direct your engaged users to, it’s time to get that project going. 

Twitter might not be the answer for every business, but it’s a great tool for industry individuals looking to stay in-the-know and in the conversation. 

Check out the top influencers, trends, and more listed in the infographic below and let us know what you loved in IMPACT Elite.

 

top-twitter-trends

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Content Marketing
Infographics
Twitter Marketing
Published on July 13, 2019

Recent Articles

15 B2B Content Marketing Examples That Crush The Competition
June 23, 2022 • 11 min read
64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]
June 4, 2022 • 9 min read
7 Simple Steps To Create an Effective Content Marketing Process
May 26, 2022 • 13 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)
April 12, 2022 • 6 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
April 9, 2022 • 10 min read
15 Powerful Content Marketing Examples To Inspire Your Next Campaign
March 24, 2022 • 12 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Best Marketing Courses on Udemy
February 25, 2022 • 8 min read
9 Essential Content Manager Duties You Need To Hire For
February 21, 2022 • 7 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Content Marketing Benefits: What You're Missing Out On In 2022
February 3, 2022 • 8 min read
How To Choose Content Marketing Topics
January 31, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
The Big 5: How to Write Great “Problems” Content
January 27, 2022 • 6 min read
11 Common Business Blogging Mistakes To Avoid At All Costs
January 25, 2022 • 11 min read
Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read