Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

Why Your eCommerce Company Should Take Advantage of the AI Revolution [Infographic]

Why Your eCommerce Company Should Take Advantage of the AI Revolution [Infographic] Blog Feature

February 23rd, 2019 min read

Artificial intelligence is in the media a lot these days.

From warnings that AI is replacing our jobs and “smart” home technology cropping up everywhere, to movies where robots outsmart humans and take over the world. (I’m looking at you Ava from Ex Machina...savage.)

 

via GIPHY

Here at IMPACT, we’re embracing AI in the form of chatbots, smart forms, and more and we’re not alone.

According to Gartner, chatbots alone will power 85% of all customer service interactions by the year 2020.

For eCommerce businesses, AI tools have the potential to dramatically impact sales by connecting with more people faster and driving your leads down the funnel without even lifting a finger.

Here are some artificial intelligence tools to consider using for your business:

1. Chatbots

If you’re not already using chatbots, you should be. They are a no-brainer. There are a number of ways that your eCommerce business can use chatbots to boost sales and create a more engaging customer experience. For instance:

  • Pick up the slack during busy times of the year, or when human staff is off the clock.

  • Engage users with a welcome message when they first visit your site.

  • Recover lost sales from abandoned carts.

  • Weed out the riff-raff with qualifying questions.

  • Answer basic questions to free up your customer service team for escalated issues.

  • Deliver offers, discounts, and giveaways to users.

2. Recommendation Engines

Recommendation engines are one of the most popular tools eCommerce companies use to increase sales.

Imagine the impact on your customers’ shopping carts if they see products that complement ones that they’ve been browsing, or if your business seems to know your customers’ personal taste better than even they do.

eCommerce giants are wholly embracing recommendation engines, and for good reason.

Amazon estimates that 35% of its sales are generated by its recommendation engine, while Netflix reckons its recommendations create such a rewarding customer experience,  they save the company about $1 billion per year.

Giving your customers this little extra goes a long way towards creating customer loyalty and increasing your revenue. Win-win.

3. Predictive Sales

Wouldn’t you like to know how your business is shaping up for future growth?

Utilizing algorithms and machine learning to analyze historical data, you might be able to find out. Go ahead and throw your gut feelings out the window and rely on cold, hard facts to power your sales strategy this year and beyond.

4. Warehouse Automation

Ask any operations manager what could be improved to increase an eCommerce business’ bottom line, and they’re sure to say warehouse efficiency.

eComm companies rely on an efficient warehouses to keep costs low and shipping volume high, but (wo)manpower alone simply cannot produce the most efficient warehouse possible.

Enter warehouse automation. Automating your warehouse with a warehouse management system (WMS) reduces human error, makes for faster packing, and maximizes the accuracy of your shipments -- just a few things your customers, and your ROI, will thank you for.

Bots Are Anything But Robotic

If you’re worried about your AI seeming, well, artificial, it’s a valid concern.

Fortunately, technology has come a long way. People are used to, and even like, talking to bots like Siri, Alexa, and Cortana. In fact, PricewaterhouseCoopers claims  27% of consumers said they weren’t sure if their last customer service interaction was with a human or a chatbot.

That’s a good thing, but don’t just take my word for it.

Here’s an interesting infographic by Magneto.

If this doesn’t have you convinced to join the AI bandwagon, that’s cool. Just chill in your human-powered company until the bots invade. When they do, we’ll be waiting for you.

Infographic Via Magneto IT Solutions
Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE