Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Ecommerce

Shopify's surge tells complex story of doing business in coronavirus (COVID-19) era

By Liz Moorehead

Shopify's surge tells complex story of doing business in coronavirus (COVID-19) era Blog Feature

Today, my eighth week of being quarantined alone in my apartment draws swiftly to a close. In honor of this occasion, I have finally (and reluctantly) accepted my shut-in status.

"I didn't choose the shut-in life, the shut-in life chose me," etc.

As I shared in yesterday's issue of THE LATEST (our "thrice-weekly" newsletter), although I've struggled to feel productive throughout this pandemic, I am proud of a few things I've accomplished during this time.

For example, I have resisted the mind-boggling trend of making banana bread — why has this become a thing, why?! Also, I've leveled-up my cooking repertoire by learning how to make a better tiramisu recipe.

🔎 Related: View all of our coronavirus expert insights, guidance, and strategies

Cooking exploits aside, there is one other undeniable trend that has emerged out of my perpetual homebound status; a trend I'm unsure as to whether I should categorize as a positive or a negative: 

Image from iOS (12)

Beer babies must be protected at all costs. Safety first.

On a (more than) regular basis, I do my part as a U.S. citizen to stimulate the economy by supporting businesses via their e-commerce shopping platforms.

At this point, I'm basically a walking advertisement for "athleisurewear" from Old Navy and Ann Taylor Loft, I've succumb to more Instagram ads than I care to admit (I'm currently waiting for my New Mindset Journal to arrive), and I don't know how I'm not already on a first-name basis with everyone who works the curbside pickup at Tribus Beer, one of my absolute favorite local breweries in Connecticut.

Whether this is a good thing or a bad thing, I can at least take comfort in the fact that I'm not alone. 

🔎 Related: Yelp and Shopify release omni-channel updates during COVID-19

Even with record-breaking unemployment numbers and depressing daily reports of businesses announcing they will not reopen following the coronavirus (COVID-19) pandemic, e-commerce platform giant Shopify recently announced sales had exploded, with a 47% increase from the same quarter one year ago.

But there's more to this story than Shopify's meteoric rise.

Shopify's new growth tells a complicated story of e-commerce in this "new normal"

Shopify's success is an exciting development in the e-commerce world. That being said, other numbers shared by the Shopify team in the same report paint a more complex and sometimes fraught picture of what reality looks like for many companies. 

For instance, the gross volume of merchandise sold through its point-of-sale systems plummeted by 71% between the end of March and April 24.

We shouldn't be surprised, of course. Understandably, businesses are struggling to adapt to having to close their doors (or severely restrict customer access) due to government-mandated social distancing and business closure rules.

🔎 Related: 3 ways SMBs are finding ways online to grow during coronavirus

On the other hand, Shopify reported that 26% of brick-and-mortar stores in English-speaking regions have implemented some form curbside pick-up or delivery service, facilitated by their platform. 

So, while the surface-level story being told throughout the coronavirus pandemic of business survival may seem somewhat bleak, there are glimmers of hope (and growth) as local and national businesses have embraced attracting buyers via digital storefronts to make their sales. 

Shopify's boom is part of a larger narrative of sales going virtual

It doesn't matter if we're talking about Shopify-facilitated curbside pickup from a brewery or restaurant, or a B2B sales team being forced to lean into virtual selling; businesses of all shapes and sizes (and industries) are all trying to solve the same problem:

"How do we continue to operate, serve our buyers (and our communities), and keep our doors open during this pandemic, when the face-to-face interactions we relied upon are severely restricted, if not outright prohibited?"

IMPACT success story Yale Appliance has really stepped up their game during COVID-19, as evidenced by their new options for buyers on their website.

e-commerce-covid-19-online-ordering-website-example

In addition to providing an e-commerce "order online" option for buyers, the Yale Appliance team also offers the ability to schedule limited showroom visits, an easy way to call their team, a new video call-and-tour option for their showroom, and an ol' reliable live chat feature.

Then there's Whimsicality, one of my favorite boutiques from back in my Annapolis, Maryland-dwelling days.

While they are known locally for their hand-curated, addictive in-store experience (I've lost literally hours wandering around their store), the incredible women who run the family-owned business are currently working overtime to keep up with the sometimes overwhelming demand of the online orders coming through their e-commerce platform.

e-commerce-local-business-covid-19

In comparison, they shared on Instagram only a month ago how they were struggling to make the right choices for safety and the security of their business.

Although I'm sure they would prefer to be open, their ability to operate as a digital storefront has clearly helped them navigate their way through this crisis as a business.

Bottom line, businesses must adapt and evolve

Like virtually all of you, I have vivid daydreams of being able to go outside, see (and hug) friends, eat at local restaurants, and do all of things that will hopefully be possible once we get through this. 

But the road back for many businesses will not be an easy one. And, as business leaders and digital marketers, we must accept the fact that things will not go back to the way they were entirely before COVID-19. Particularly in how we attract new buyers for our products and services. 

In fact, even as government-enforced restrictions are lifted, it may be a long time before our old in-person "business as usual" ways are allowed fully.

🔎 Related: 72 features every e-commerce website must have

That means the companies that not only survive but also thrive in this era will be those that are willing to adapt new ways of doing business.

Whether that's through e-commerce and digital storefront solutions like Shopify or pivoting to virtual selling as a part of their sales process, now is the time to find new ways of meeting your customers where they are.

Cuddled up on their couch. Likely watching 30 Rock reruns in brand new yoga pants. Smartphone clutched firmly in-hand.

Topics:

Ecommerce
News
Marketing Technology
Developing Your Strategy
coronavirus
Published on May 8, 2020

Recent Articles

Email and landing pages that convert, ft. Salena Knight (Inbound Success, Ep. 197)

By Kathleen Booth on May 31, 2021
36 min read

Google 'price drop' structured data for e-commerce can grab buyer eyes

By Melissa Smith on March 9, 2021
2 min read

How Jordan West sold $250k in 24 hours using a gated launch strategy (Inbound Success, Ep. 180)

By Kathleen Booth on February 1, 2021
28 min read

Top design tips for e-commerce website success in 2021 [Infographic]

By Chelsea Boice on January 9, 2021
2 min read

4 questions to consider when building an e-commerce storefront for your small business

By Steve Polito on January 7, 2021
7 min read

IKEA ends 70-year catalog in response to evolving consumer behaviors

By Magdalena Day on December 10, 2020
4 min read

What will retail and e-commerce spending look like this holiday season?

By Kristen Harold on December 5, 2020
3 min read

Companies shift ad dollars by 18% due to increased e-commerce spending

By Daniel Escardo on October 6, 2020
3 min read

PayPal Instant Transfers expanded for businesses, in response to COVID-19

By Tom DiScipio on October 2, 2020
2 min read

3 costly Google ads mistakes brands make with Black Friday and Cyber Monday

By Rachel Palmateer on September 28, 2020
6 min read

Facebook Shop to support online retailers, e-commerce during COVID-19

By Dia Vavruska on September 1, 2020
2 min read

Google releases Core Web Vitals built-in app for Shopify Merchants

By Chelsea Boice on August 21, 2020
2 min read

What online shoppers want (and how you can provide it) [Infographic]

By Melanie Moore on August 15, 2020
2 min read

6 Shopify website examples every e-commerce brand needs to see

By Daniel Escardo on August 4, 2020
6 min read

Online giant Amazon delays Prime Day for US customers

By Karisa Egan on July 29, 2020
3 min read

7 savvy tips to boost conversions in your retail e-commerce store

By Pratik Dholakiya on July 17, 2020
6 min read

Should you build your e-commerce website on HubSpot?

By Melissa Smith on July 9, 2020
3 min read

Microsoft takes a 'new approach to retail' by closing all its physical stores

By Eric Choma on July 1, 2020
2 min read

Walmart partners with Shopify to expand third-party marketplace and compete with Amazon

By Tom DiScipio on June 18, 2020
2 min read

Marketing and selling on Amazon Ft. Carolyn Lowe of ROI Swift (Inbound Success, Ep. 147)

By Kathleen Booth on June 15, 2020
30 min read

Pinterest links visual search to Shop tab to ease purchasing

By Stephanie Baiocchi on June 5, 2020
5 min read

Pandemic shopping habits become the new normal

By Shandia Drummond-Butt on June 2, 2020
3 min read

Shopify's surge tells complex story of doing business in coronavirus (COVID-19) era

By Liz Moorehead on May 8, 2020
4 min read

Yelp and Shopify release omni-channel updates during COVID-19

By Vin Gaeta on May 7, 2020
3 min read

72 features every e-commerce website must have [Infographic]

By Melanie Moore on May 3, 2020
3 min read