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Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Creator's Block #43 [Podcast]: Death by Meetings

Creator's Block #43 [Podcast]: Death by Meetings Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

October 10th, 2017 min read

If there's one thing most marketing professionals -- creative or otherwise -- can agree upon, it's that meetings are often terrible for productivity, but remain a very necessary evil.

But why? 

On paper, meetings should bring people together, provide opportunities to align expectations, and move projects or initiatives forward. Still many of us avoid them -- or, at the very least, we consider many of them to be a nuisance. And we'll drag our feet and whine about how we wish were still at our desks, getting "actual work" done.

That was what we attempted to get to the bottom of in this episode -- but our carefully outlined conversation took an interesting turn. 

We started with the usual beats of noting the key differences between meaningful meetings with too many people vs. meetings that should be meaningful, but are simply not run well. 

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Then, as we dove deeper (and moved away from our original outline for the episode), we started uncovering some interesting truths around what we do and do not control, when it comes to our own schedule.

Because as easy as it is to play the victim -- throwing up our hands and shouting, "Ugh, stupid freaking meetings are killing my ability to get s*!% done!" -- how often are meetings the real problem?

How do we learn to identify the moments when we should be pointing the finger at ourselves instead?

Enjoy!

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What We Talked About

  • How to run an effective meeting.
  • The 3 components of a successful meeting agenda (according to Liz).
  • The curse of the one hour meeting.
  • When is lost productivity the fault of the meeting or the fault of our own accountability?
  • Marketers vs. creatives: How easy is it to work in short bursts?
  • The importance of knowing when to advocate for yourself and your schedule.
  • Tips for setting boundaries with your calendar.
  • The secret worries of a remote worker.

Resources We Talked About

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!