As a follow-on to the discussion we had with Christine about best practices for creative collaborations, Jessie-Lee and I wanted to use this week's episode to take a deep dive into the actual subject matter of one of the most important sections of that piece of pillar content.
It's the first question any business should be able to answer internally before they even consider embarking on a website redesign:
"Why do we want to redesign our website?"
While the answer to this question will, understandably, be unique to your organization, there is such a thing as a bad answer. In fact, there are a few answers that should result in you immediately pumping the brakes on any website redesign initiative.
And that's what this episode is all about -- understanding when you shouldn't and shouldn't redesign your website.