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Last week, Marcella and I welcomed Christine to the Creator's Block podcast to talk about what she and I learned while closely collaborating on two creative projects of unusual size.
One of those was a 10,000-word magnum opus (also known as pillar content) that discussed the five steps companies need to complete before they hire an agency to redesign their website.
As a follow-on to the discussion we had with Christine about best practices for creative collaborations, Jessie-Lee and I wanted to use this week's episode to take a deep dive into the actual subject matter of one of the most important sections of that piece of pillar content.
Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
It's the first question any business should be able to answer internally before they even consider embarking on a website redesign:
"Why do we want to redesign our website?"
While the answer to this question will, understandably, be unique to your organization, there is such a thing as a bad answer. In fact, there are a few answers that should result in you immediately pumping the brakes on any website redesign initiative.
And that's what this episode is all about -- understanding when you shouldn't and shouldn't redesign your website.
(Oh, and by the way, Jessie-Lee and I will be doing an AMA over at IMPACT Elite tomorrow morning at 11 a.m. about how we pulled this massive piece of content together -- hope to see you there!)
Enjoy!
Listen to the Episode
What We Talked About
- Why is asking "why" about a website redesign project so important?
- What are the reasons you should redesign a website?
- When should you not redesign your website -- or at least dig deeper about the reasons you think you should?
- When should you redesign your website, and when should you only tweak it?
- Also, what is a thought muffin? And how do you know when they're fully baked?
Resources We Discussed
We Want to Hear from You!
First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know!
- Creator's Block: Twitter, Instagram
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- Marcella: Twitter, Instagram
- Liz: Twitter, Instagram
Or, you can leave us a comment below! Until next week...
