Dope email newsletters, fostering fandom, and 55 new data integrations [Hubcast 261]

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Certified Dope

Reproductive Medicine Associates of Connecticut (RMACT) newsletter winning

IMPACT client RMACT was following the old playbook of sending out a standard monthly email newsletter to a tired stale list in their HubSpot database.

And as a result, their engagement suffered. Yes, they were sending out content that they believed was relevant to the audience, but there was no heart, no soul, just information.

When they decided to do the revamp they sent out an email to their audience and described their new approach as "more stuff you actually want to read, fewer stock photos, more consistent content that resonates with you."

They committed to writing better content, to really figuring out how to connect on a personal level with their audience.

AND they threw out the old mass email list and created a legit conversion path so that people could sign up. Their list size dropped by around 90% BUT their engagement went through the roof.

Emma, Virginia, Dina, Matt, and team at RMACT, you guys are Certified Dope!

What’s on our mind

Our friend, David Meerman Scott recently, came out with a book co-authored with his daughter, Reiko, called Fanocracy: Turning Fans into Customers and Customers into Fans.

David talked about this at IMPACT Live 2019 and it’s a super interesting concept.

There are certain brands that have raving fans that basically do their marketing for them (including HubSpot).

He recently posted this on LinkedIn that I think is a great tidbit to chew on:

“Businesses that cultivate genuine human connection and empower employees to build personal relationships with customers will gain more than just loyal customers; they will have passionate fans that spread excitement and joy to others.”

How can this be applied to your business? Even if you’re not selling a “product” or “commodity”?

This episode’s sponsor: DSMW

Ron Tite was just announced as a keynote!

Get 20% off your tickets with promo code: 20HUBCAST

Register Here!

HubSpot wishlist: Have products/quotes directly connected to products/subscriptions in Stripe

“We love the opportunity of this feature!

However, we won't be able to fully implement the Quotes and Payment from the quote until we can directly connect the selected Product on the Quote to a Product/Subscription in Stripe. 

From a sales perspective, heck yes, we want to be able to just "take the money," but from a broader business perspective, we need to be able to have those payments correctly allocated to our subscriptions and products, mainly for reporting purposes. 

It feels like it's "so close"... but not quite ready for businesses to be able to fully implement this feature. Please help!”

Vote it Up!

Another gem from our friend Devin at DigitalMarketer!

HubSpot updates

Top 55 PieSync connectors are now listed in the app marketplace 

“Now live is a new App Marketplace collection containing 55 of the top PieSync connectors. To see the collection, go to the App Marketplace Collections filter section on the left. There you will find a “Data Sync by PieSync" collection. Click on that collection and browse all of the 55 PieSync connectors.

Note: You are not installing single connectors. When you install the Piesync app, or click the “Connect App” button, you are installing the entire PieSync app. This will give you access to all of the connectors that PieSync offers.  

Everyone has access to the collection filter and can view PieSync connector listings. If you have PieSync installed you already have access to these connectors and don’t need to take any action. If you do not already have PieSync, you will be directed to connect the PieSync app.”
Learn More

Note: right now, as far as we can tell, PieSync only has connectors that sync Contact data - not company, deal or ticket data.

Until next time

Join the HubSpot User Slack and hang out with us! 

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy and Nick Bennett saying to you, get out there and get after it!