Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Dope email newsletters, fostering fandom, and 55 new data integrations [Hubcast 261]

Dope email newsletters, fostering fandom, and 55 new data integrations [Hubcast 261] Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, INBOUND Speaker, Certified HubSpot Trainer, Retains 10 HubSpot Certifications

February 13th, 2020 min read

This episode of the Hubcast is brought to you by Digital Sales and Marketing World. Don’t just take our word for it - check out the videos on digitalsalesandmarketingworld.com.

 

 

Certified Dope

Reproductive Medicine Associates of Connecticut (RMACT) newsletter winning

IMPACT client RMACT was following the old playbook of sending out a standard monthly email newsletter to a tired stale list in their HubSpot database.

And as a result, their engagement suffered. Yes, they were sending out content that they believed was relevant to the audience, but there was no heart, no soul, just information.

When they decided to do the revamp they sent out an email to their audience and described their new approach as "more stuff you actually want to read, fewer stock photos, more consistent content that resonates with you."

They committed to writing better content, to really figuring out how to connect on a personal level with their audience.

AND they threw out the old mass email list and created a legit conversion path so that people could sign up. Their list size dropped by around 90% BUT their engagement went through the roof.


Newsletter Results

Emma, Virginia, Dina, Matt, and team at RMACT, you guys are Certified Dope!

Certified-Dope

What’s on our mind

Our friend, David Meerman Scott recently, came out with a book co-authored with his daughter, Reiko, called Fanocracy: Turning Fans into Customers and Customers into Fans.

David talked about this at IMPACT Live 2019 and it’s a super interesting concept.

There are certain brands that have raving fans that basically do their marketing for them (including HubSpot).

He recently posted this on LinkedIn that I think is a great tidbit to chew on:

“Businesses that cultivate genuine human connection and empower employees to build personal relationships with customers will gain more than just loyal customers; they will have passionate fans that spread excitement and joy to others.”

How can this be applied to your business? Even if you’re not selling a “product” or “commodity”?

This episode’s sponsor: DSMW

Ron Tite was just announced as a keynote!

Get 20% off your tickets with promo code: 20HUBCAST

Register Here!

HubSpot wishlist: Have products/quotes directly connected to products/subscriptions in Stripe

“We love the opportunity of this feature!

However, we won't be able to fully implement the Quotes and Payment from the quote until we can directly connect the selected Product on the Quote to a Product/Subscription in Stripe. 

From a sales perspective, heck yes, we want to be able to just "take the money," but from a broader business perspective, we need to be able to have those payments correctly allocated to our subscriptions and products, mainly for reporting purposes. 

It feels like it's "so close"... but not quite ready for businesses to be able to fully implement this feature. Please help!”

Vote it Up!

Another gem from our friend Devin at DigitalMarketer!

HubSpot updates

Top 55 PieSync connectors are now listed in the app marketplace 

“Now live is a new App Marketplace collection containing 55 of the top PieSync connectors. To see the collection, go to the App Marketplace Collections filter section on the left. There you will find a “Data Sync by PieSync" collection. Click on that collection and browse all of the 55 PieSync connectors.

Note: You are not installing single connectors. When you install the Piesync app, or click the “Connect App” button, you are installing the entire PieSync app. This will give you access to all of the connectors that PieSync offers.  

Everyone has access to the collection filter and can view PieSync connector listings. If you have PieSync installed you already have access to these connectors and don’t need to take any action. If you do not already have PieSync, you will be directed to connect the PieSync app.
Learn More

Note: right now, as far as we can tell, PieSync only has connectors that sync Contact data - not company, deal or ticket data.

Until next time

Join the HubSpot User Slack and hang out with us! 

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy and Nick Bennett saying to you, get out there and get after it!

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