As arguably HubSpot’s biggest competitor in the marketing automation arena, this is a huge partnership.
That being said:
2. Competition in the Marketing Automation industry is getting hotter!
HubSpot has made a lot of diverse advancements in recent years, but with this play, Marketo is definitely a huge step forward in the conversational field.
Plus, let's not forget that Drift themselves has been slowly expanding its marketing offerings as well with emails and sequences.
The Drift and HubSpot integration is not going anywhere (as far as we know) and I would not expect it to anytime soon,however, if something does change in the future, HubSpot just releasedtheir own conversational marketing toolthat is free to use.
So, I wouldn't worry HubSpotters.
3. The Best is Yet to Come
To some, this may seem like a little tech drama in Boston, but the good news for all of us is that the technology will continue to get better and we will all reap the benefits.
If you are not currently using HubSpot or Drift I encourage you to give them a try. Both tools are a great way to increase your leads and sales through conversational marketing.
In the meantime, we'll be keeping our eyes on this news to see how it further unfolds!