Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing HubSpot
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Drift and Marketo are Partnering Up! What's Next?

By David Little

David Little also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

Drift and Marketo are Partnering Up! What's Next? Blog Feature

When it comes to marketing trends, the biggest buzzword for the last 12 months has been "Conversational Marketing" which in short means, bringing the human relationship back to marketing.

Over the last few years, Drift has made a world-class software that does exactly that.

Someone comes to your website, and instead of hitting them with a "read this" “subscribe to that" a user is asked, "How Can I Help You?"

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

This was WAY different than all the other websites out there but goes right in hand with the inbound marketing methodology of being helpful no matter what.

With that in mind, many would think that HubSpot and Drift would work together to make the best marketing experience ever.

Well, that may have just come to an end.

Yesterday at #HyperGrowth, Drift announced that Marketo is now their exclusive marketing automation platform partner.


Slide from Hypergrowth confrence showing drift and marketo are now partners

As a HubSpot loyalist, this had me shook.

 

 

Drift was started by former HubSpot Chief Product Officer, David Cancel and they had long targeted the same audience and shared a friendly relationship.

However, with Drift’s partnering with Marketo (and HubSpot’s release of Conversations), it seems like are now poised to be competitors. 

But what does this mean?

1. Drift will be working hand-in-hand with Marketo.

TK Kader, SVP Strategy and Alliances at Marketo said “I am confident that Marketo and Drift will lead this market together and deliver unparalleled value to our customers in the age of the engagement economy.”

As arguably HubSpot’s biggest competitor in the marketing automation arena, this is a huge partnership. 

That being said:

2. Competition in the Marketing Automation industry is getting hotter!

HubSpot has made a lot of diverse advancements in recent years, but with this play, Marketo is definitely a huge step forward in the conversational field.

Plus, let's not forget that Drift themselves has been slowly expanding its marketing offerings as well with emails and sequences. 

The Drift and HubSpot integration is not going anywhere (as far as we know) and I would not expect it to anytime soon, however, if something does change in the future, HubSpot just released their own conversational marketing tool that is free to use.

So, I wouldn't worry HubSpotters. 

3. The Best is Yet to Come

To some, this may seem like a little tech drama in Boston, but the good news for all of us is that the technology will continue to get better and we will all reap the benefits.

If you are not currently using HubSpot or Drift I encourage you to give them a try. Both tools are a great way to increase your leads and sales through conversational marketing.

In the meantime, we'll be keeping our eyes on this news to see how it further unfolds!

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

HubSpot
Conversational Marketing
Published on September 5, 2018

Recent Articles

Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2021)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
Operations Hub hot takes and college degrees [Hubcast 271]
May 27, 2021 • 2 min read
4 keys to an effective HubSpot strategy in 2021
May 7, 2021 • 6 min read
Think you’re paying too much for HubSpot? Here’s how to get your money’s worth
May 5, 2021 • 5 min read
I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?
May 3, 2021 • 4 min read