Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Facebook Is Experimenting With Combining the News Feed With Stories

By Joel Waggener

Facebook Is Experimenting With Combining the News Feed With Stories

Facebook has started experimenting with an interesting new way to use their app.

The new interface merges Posts and Stories into one, allowing users to use both within the same interface.

In that single feed, a user could tap through like an Instagram or Snapchat Story - viewing text posts, pictures, videos, and sponsored posts, rather than scrolling down the page as they would on a traditional newsfeed.

Facebook has been experimenting with this under the radar but it was discovered by app researcher Jane Manchun Wong who found the new interface on the Android version of the Facebook app.

What’s Wrong With Our Old Familiar News Feed?

In one word, it’s old.

Facebook has been about innovation since they came into our lives and the “Feed” has been around for a hot minute. With that in mind, they are trying to find new, more effective ways for users to consume content.

Vertically scrolling newsfeeds have been useful for browsing text-heavy content, but the interface requires more work.

Users have to stop and start scrolling to get a whole post in view, especially if you click “Continue Reading”  in your feed.

Swipeable Stories carousels, on the other hand, offer the user a more easily consumable option with a familiar behavior.

Posts always appear fully visible and all you need is a single tap to advance to the next piece of content.  

Marrying the News Feed With Stories

While Facebook Stories was wildly unpopular when it was first launched, Facebook has predicted Stories will surpass the popularity of the Newsfeed in 2019.

Facebook is trying to leverage the success Stories has had on its sister app, Instagram (IG), by making it a bigger part of their platform and capitalizing on the behaviors that people know and love from them.

Instagram Stories is used by 500 million users every day and one third of the most viewed are from businesses. It’s no wonder why this format is making its way into almost every marketing plan.

Considering how successful IG Stories has been for a lot of IMPACT’s clients who run native format ads there, this could be very interesting.   

How Would This Affect Facebook Ads?

Facebook has been running out of ads real estate lately, which is why they continue to look for new placements. The Carousel newsfeed could provide this.

In fact, based on the above example from Jane Manchun Wong Twitter, it looks like users would actually have to stay on the post and actually digest some of it to see if they want to stay or skip it (similar to how Instagram and Facebook Stories work now).

So there may be a greater opportunity for engagement and awareness for brands.

As Ali Parmelee, IMPACT’s Facebook Ads Specialist, puts it:

“Creating good ads that speak to user’s needs and pain points is ultimately still the most important aspect of running successful ads. Facebook will always evolve. As Facebook Ads Specialists, we must too.”

Will We Ever See This Experiment?

While Facebook is actively prototyping this feature, no one knows if it will ever see the light of day for the public. This will be user tested to death until Facebook decides if it’s worthy of public consumption.

However, as Marketers, we need to be ready for it. Stay tuned.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Social Media Marketing
Facebook Marketing
Published on April 17, 2019

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read