In the words of IMPACT Director of Client Success Kate Fodera: “Now, [Google Collections] users can save information they like, find other relevant information, and also share and collaborate with peers on the information they’ve found and saved. If this sounds like Pinterest to you, I couldn’t agree more.”
With its new app 'Hobbi,' Facebook looks poised to enter the fray.
Facebook’s new ‘Hobbi’ app
Although Facebook is by far the world’s largest social media network (and also owns major platforms like WhatsApp and Instagram), it has been dogged by bad press, concerns about data privacy, and a dwindling domestic user base.
In its efforts to stay on top, the company has committed to developing new software.
For what it's worth, when I downloaded the app to try, it did not send me the required sign-in code, despite frequent requests.
Imitation is the sincerest form of flattery
When tech giants throw their research and development budgets in a certain direction, it is often a good indication of growing trends in the marketplace. In other words, if Facebook and Google are paying attention to Pinterest, you probably should be, too.
With Pinterest surging in popularity, it's not surprising that the other major industry forces would attempt to mitigate its advance — and this tactic is nothing new.
According to Social Media Today, Facebook’s app development team (previously known as The Creative Labs) “created 'Slingshot' to take on Snapchat, and 'Riff' as a challenger for Vine. With those apps, Facebook was very clearly taking aim at rising competitors in the market."
But any social media network can only exist if it is profitable. Famously, Vine, which was hugely popular, eventually shut down because its developers could not find a way to smoothly integrate advertisements.
While no announcement has yet been made about the specifics of advertising on Hobbi, this will likely be made easier by its relation to the constellation of other Facebook platforms.
If Hobbi can find a foothold and a niche, perhaps it can draw some attention away from Pinterest and help keep Facebook on top. However, the app currently boasts just 2.1 stars (out of 5) on the App Store.