Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing HubSpot
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Funnel Health Over Time Reports, Self-Selection Marketing, & Updates to HubSpot Campaigns [Hubcast 226]

By Carina Duffy

Carina Duffy also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

Funnel Health Over Time Reports, Self-Selection Marketing, & Updates to HubSpot Campaigns [Hubcast 226] Blog Feature

This episode of the Hubcast is brought to you by Scripted.com, and their new tool Cruise Control. Sit back, relax, and know that you’re creating quality content every month. Learn more at scripted.com/hubcast.

#OrangeLife -- let’s make it a thing!

If you tag Marcus and I (@thesaleslion and @carinagduffy) in a tweet with a picture of how you’re living the #OrangeLife, we’ll give you not only a Hubcast shoutout, but we’ll send you Hubcast mug!

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

INBOUND Breakout Highlights:

3 Growth Marketing Principles for Creating Your Unicorn - Larry Kim (Founder of WordStream, currently CEO of MobileMonkey)

  • Audience: startup founders / entrepreneurs, marketers
  • Why I’m excited: I wanna hear how he grew WordStream from nothing to $55 mill
    • Larry Kim is just a Grade A baller.

5 Authority Triggers… and How to Craft an Overnight “Micro-Brand” - Ryan Deiss (CEO of DigitalMarketer)

  • Audience: marketing execs, startup founders, writers, influencers, and agencies
  • Why I’m excited: Ryan’s going to be sharing “the secrets to reverse-engineering authority” - he’s an awesome, super intriguing speaker and I am just so interested to hear what he’s going to say

Report on This

[Funnel Health Over Time] MQLs Over Time by Current Lifecycle Stage

I was recently working with a client who wanted to look at their current contact funnel health compared to previous periods (either week over week or month over month).

While you can select “Funnel report” when creating a custom report, which will show you your contact’s conversion rate from one lifecycle stage to another over a period of time, there’s no way to get a comparison view without creating a SECOND report and just showing a different time period.

If we create a regular ole single object report - we can create a report that shows us how many contacts were created in a certain lifecycle stage (let’s take MQL as an example) and where those contacts are now.

Filters: create date is All Time; Became a Marketing Qualified Lead Date is Last 365 days (or whatever time period you want to see)

Selected Properties: Became a Marketing Qualified Lead Date, Lifecycle Stage, Count of Contacts

***You’ll probably want to go to display options and check Stacked to make everything easier to see!***

HubSpot Custom Report MQLs Over Time

Here's how you can build one yourself:

Check out this Video

What’s on Marcus’ Mind

Culture of Inbound -- Do you have it? Get your score NOW at Impactplus.com/scorecard.

This Episode’s Sponsor: Cruise Control by Scripted

Cruise Control shows you what topics you can realistically rank in Google for, how many people search for that topic, and exactly what type of content you need to publish in order to rank for that topic.

And the best part? They have the talented writers you need to create that content for you every month.

After your content is published, Cruise Control tracks your rankings and traffic for that content and will adjust your content strategy to continually improve your chances of ranking for your targeted keywords and drive more qualified traffic.

Learn more at scripted.com/hubcast.

HubSpot Wishlist: Disable Tracking for Emails Sent Within CRM

This one’s a Duffy original! Added to HubSpot Ideas because of a client issue that came up recently.

I have a client who was running into issues with deliverability of their one-to-one emails in HubSpot, and wanted to turn off open and click tracking for emails they send from the CRM.

If you’re familiar with the Gmail and Outlook extensions, you know that you have the option to turn off both logging and/or tracking for any given email. NOT SO for emails sent within the CRM!

It makes sense that you have to log it, for goodness sake you’re sending it inside of the CRM, but it doesn’t make sense to not be able to turn of the open and click tracking like you can in the extensions!

Vote it Up!

HubSpot Updates

Improvements to the Campaigns Tool

We’ve actually already talked about this in a previous episode, but it’s worth going through piece by piece! (if you’re on Pro or Enterprise, you may have already seen these, if not, these are now live in your portal!)

  • Updated Campaigns Dashboard Design
  • Updated Campaigns Details page
    • Closed deals and influenced revenue
    • Improved contact attribution (new and influenced contacts)
    • Campaign influence over time by contacts
  • Added Report Scan-ability
    • Expand and collapse different asset cards to see a high-level or more detailed view
  • Improved Tracking URL visibility and reporting
    • All tracking URLs are now on a “Traffic” card (used to just be PPC and Other campaigns, now it includes paid social, social and email)
  • Easily Add or Remove Assets in your Campaign
    • “Add assets” button gives you a breakdown of asset types and then a list of all of the assets (ie blog posts) you can tag

Learn More

 

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, holler at me on Twitter (@carinagduffy), or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, get out there and get after it!

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

HubSpot
Published on May 16, 2019

Recent Articles

Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2021)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
Operations Hub hot takes and college degrees [Hubcast 271]
May 27, 2021 • 2 min read
4 keys to an effective HubSpot strategy in 2021
May 7, 2021 • 6 min read
Think you’re paying too much for HubSpot? Here’s how to get your money’s worth
May 5, 2021 • 5 min read
I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?
May 3, 2021 • 4 min read