Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Lead Generation
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

“First Name Bob, Last Name…”: The Genius of Gieco’s Best Of Campaign

By Shandia Drummond-Butt

Shandia Drummond-Butt also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

“First Name Bob, Last Name…”: The Genius of Gieco’s Best Of Campaign

As a major Geico fan as well as customer, I can say without any reservation, it totally wins at marketing in its industry hands down.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Its team has a history of taking what can be a boring product and creating amazing marketing strategies to attract leads and convert customers.

One great example is its most recent campaign, The Best of Geico, and let me tell you, it is taking me down memory lane.

Who can resist watching and having a good chuckle at its amazing ads? My favorite, of course, was one of its first,“Collect Call:”

 

 


But we’re getting off topic…

The “Best of GEICO” Campaign

Geico’s newest campaign allows users to vote for their favorite Geico commercial as well as a chance to win an appearance in their next commercial.

Geico 1

It’s a fun idea that appeals to a wide audience, but the best part about it is that even with its wide appeal, it never loses sight of the company’s business goal of generating insurance leads and quotes.  

Let’s walk through the process:

1.Vote for your favorite Best of Geico commercial

Once you click on your favorite Geico commercial at this site,  it redirects you to this thank you page that allows you to share your vote on social media, as well as, a call-to-action (CTA) to enter to win an appearance in one of their future ads.

(There’s also a CTA to “request a quote” in the corner, but more on that later.)

 

Geico 2

The page also has this cool leaderboard that shows which commercial is in the lead.

You can vote more than once, but not in the same 24 hours and voting is until February 5, 2019.  I did it! And I am super pumped to possibly be in the pool of potential winners!


2. Enter for a chance to win an appearance in an upcoming GEICO commercial

Geico 3

Here’s where the lead generation comes into play.

Once you click on the CTA to enter to win an appearance in a commercial, it takes you to the form above to input your basic information.

Geico 4

What a great way to capture lead information. Even if you’re not interested in Geico insurance right now, they know who you are and that you’re aware of their brand if they want to reach out in the future. 

3. Get a Quote

This last part is optional, but throughout all the fun, Geico never loses sight of its ultimate goal -- to get insurance customers. Throughout this process, users have a “Get a Quote” CTA within reach, and even after you submit the form, you’re met with it again.

Even in their confirmation email, they share it again.

 

Geico 5

It’s a simple, friction-free way to grab eyes and capture information that keeps you on Geico’s radar.

Genius, some may say!

Geico Gets it!

Geico just gets it when it comes to attracting customers. It has been ahead of the marketing game for a while and has pushed its competitors to think outside the box as well.

The genius of it is that they've created a campaign for the masses, but don't leave their business/goal behind.

Geico has excelled in making, what may be a boring product, into something exciting for consumers. Even if you don’t love or need its product, you likely love its brand and this campaign is just another example of why.

 
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Lead Generation
Published on January 4, 2019

Recent Articles

20 Tips for Optimizing Your Business Blog Articles for Conversions
April 21, 2022 • 14 min read
How To Make Each Lead Capture Form a Conversion Powerhouse
April 8, 2022 • 7 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2022
April 7, 2022 • 9 min read
44 Landing Page Examples to Inspire Yours in 2022
December 31, 2021 • 13 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)
June 21, 2021 • 36 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
What is the Content Marketing Funnel and How Does It Work?
June 2, 2021 • 10 min read
What is Lead Nurturing?
May 28, 2021 • 9 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
Should You Still Gate Your Content in 2021?
April 8, 2021 • 7 min read
What is Conversion Rate Optimization? (Definition, Examples, and Tips)
March 31, 2021 • 12 min read
What is a good average landing page conversion rate?
March 12, 2021 • 10 min read
Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads
March 11, 2021 • 10 min read
Here's Exactly Why Your Inbound Marketing Leads Suck
March 5, 2021 • 6 min read
Increase landing page conversions with these 3 simple, powerful hacks
February 25, 2021 • 8 min read
6 Reasons You're Not Generating Leads With Your Blog Content
November 9, 2020 • 7 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
5 effective strategies for decreasing bounce rates on a blog article
August 25, 2020 • 8 min read
7 savvy tips to boost conversions in your retail e-commerce store
July 17, 2020 • 6 min read
6 most common lead generation website problems (and how to fix them)
January 28, 2020 • 8 min read
Facebook ads help: Why are my ads not converting?
January 20, 2020 • 5 min read