Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Going Viral in Seconds: I Saw It Through the Twitter Vine

Going Viral in Seconds: I Saw It Through the Twitter Vine Blog Feature

February 26th, 2013 min read

 

Going Viral in Seconds: I Saw It Through the Twitter VineIf Marvin Gaye were here today, Vine would certainly having him singing its praises through the majesty of one of his biggest hits.


Why?


Well...ever since this feature became available on January 24, marketers and business owners alike have been wrestling with how to go viral in six seconds. When done right – and creatively – it's like a beautiful song.


However, when it's simply thrown together and trying to focus on too much, too quickly, well...you'd have Marvin Gaye singin' a different tune: "What's Goin' On?"


If you've dabbled with it a bit, then you've likely discovered just how hard it is to come up with something that's even remotely worthwhile in 6 seconds or less.  But don't forget, not too long ago we were all thinking the same thing in regards to Twitter's 140 character limit. "How can we possibly get a message across so quickly?"


Well...I think we can all agree that we've figured it out.


However, don't simply jump on Vine for the sake of being up on the newest trends. This will surely breed some terrible, confusing Vine videos. Coming up with something with "share-ability" involves a great deal of creativity. Take your time...and use the following as a guideline for mastering the art of Vine.


How to Stand Out on the Twitter Vine


Don't Squish a Long Video Into 6 Seconds


Very rarely will it work to you advantage if you plan on smushing some lengthy clip into a 6 second video.  That’s what YouTube's for, and it's still perfectly fine for you to post a tiny URL link to your 30 second long video rather than use Vine.


DO Tell People What the Purpose Is


If you make your viewers try to guess what the point of your video is, then it's not going to help you out in any way.  Before you even begin video production, make sure that you know exactly what the message is that you're trying to get across (and it should only be one message).  Keep in mind what you want viewers to walk away with once the video is over.  You can tell people what the purpose is through a number of different ways, like:



    • Tell people what it's about in the body of your tweet

    • Create a clip in the video blatantly stating what it is (i.e. Introducing: A new 6-in-1 tool for carpenters)

    • Make use of sound and actually tell viewers what the video is for


(For more tips on how to make a create Tweet that'll entice people to click on your Twitter Vine vid, take a second and download our free ebook “The Ultimate Cheat Sheet For Facebook, Twitter and LinkedIn”.)


Don't Use Vine to Provide a VIP Experience


A lot of businesses use videos to try and give private groups of individuals are more “special” or intimate experience with their business.  Since Twitter Vine is public and open to everyone, it won't be the best way for you to go about doing this.  Everyone can watch the video, which means everyone can also share the video.  So really focus on using Vine to create share-worthy content that will help increase brand awareness.


DO Use It For Sneak Peeks


Releasing a new product?  Introducing a new service?  This is where Twitter Vine can quickly become your best friend.  6 seconds is just enough time to give your followers a bit of a teaser about an upcoming release of just about anything, like products, services, eBooks, or maybe even the introduction of a contest of a challenge of some sort.


The key here is to keep things incredibly simple. Don't overwhelm viewers with a ton of visuals in that short period of time.  And if at all possible, try to create the video so that it creates an emotional response in the viewer.  Making it sad, happy, or humorous are all good ways to make your little clip memorable.


Don't Do It “Just Because”


I’m going to get all ‘parent of a teenager’ on you right now: Just because everyone else is doing it doesn't mean that you should be too.  Businesses often make the mistake of jumping in on the newest social media trend without properly planning how that trend can really benefit them.


Not sure if Twitter Vine is for you?  Here are some things to consider:



    • Look at what other companies in similar industries or niches are doing.  Do those videos work for them?  Why or why not?  Can you improve upon what they're doing?

    • Start experimenting with Vine.  Create a goal, and shoot a quick clip that you think should help you reach that goal.  Test it out a few times with different clips and different goals.  That way you'll be able to see if Vine may be able to help you accomplish those goals.

    • Make sure that your videos jive with Vine “best practices” so you know that if the video isn't doing well, it's likely due to something other than the video itself.


If you get a good handle on how you can best use Twitter Vine, that's one more tool that could help you immensely, and we all know there are never enough ways to effectively get your message out. If you want to get your message out through the Twitter Vine, just make sure it's the right one and you'll probably find it as essential as Twitter is itself.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE