These ads appear on top of the video you’re playing and take up or cover more than 20% of the content, typically in the middle ⅓ of the video.
What this means for marketers
There has been a clear shift towards enabling users to block advertising as much as possible on the web.
From inherent block in Chrome to new browsers that block all ads, scripts, cookies and other tracking methods — such as Brave — it’s apparent that the future of the web will have fewer and fewer advertising opportunities.
While many users may not opt for blocking ads, plenty will have the feature enabled so your ad spend may begin to not work as well as it once had.
Due to this shift, it’s even more critical that you diversify how you’re attracting the right visitors to your website.
Don’t get me wrong, paid media does have a place, but if this trend continues the advertising world will constantly shift to be more user-friendly and less intrusive.