Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
... Inbound Marketing Search Engine Optimization
Close
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
View The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Google releases new security and privacy controls for Chrome users

By Rachel Denney

Rachel Denney also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

Google releases new security and privacy controls for Chrome users

Google is in the process of releasing an updated set of privacy and security controls on its Google Chrome browser.

These new features include automated data and security checks that will work in the background to protect users' data and browsing experience. They also include the rearrangement of controls and setting options to offer more intuitive navigation.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

While these changes are in line Google's general trend of providing security- and convenience-focused upgrades to Chrome, these specific changes may be motivated by the increased demand for security as COVID-19 continues to change people's work, recreation, and browsing habits.

Each upgrade can play an important role as users adapt to spending more work and personal time on their personal computers

Google plans to release the features over the next several weeks. Some changes will require an upgrade to a new version of Google Chrome, while others will function provided the current browser version is compatible with the functionality.

New Chrome updates for security

While Google is releasing a host of new features over the next couple of months, four of them are specifically tied to security:

  1. Cookie management: Users can now more easily delete cookies, determine how they can be used, and more. The more user-friendly interface allows you to easily block cookies by website or by browsing mode. 
  2. Enhanced safe browsing: As Internet users browse, they're at risk from malware, phishing, and spyware. Google's upgraded Safe Browsing mode can check both pages and downloads for malicious elements. However, this feature can be turned on and off, so it's important to actively choose your preferred setting. This is more crucial than ever as many WFH employees handle business and personal tasks on the same devices.
  3. Secure DNS: One of Google's recent projects has been aggressively alerting users to unsecured sites. Google is also employing DNS-over-HTTPS to prefer the Domain Name System (DNS) as a way to protect your searches and internet usage.
  4. Safety checks: Because Chrome can save your passwords, it monitors if those passwords are still secure or if they need to be updated.

These updates work in the background to create a stronger barrier between internet users and online threats.

For small- and medium-sized businesses with BYOD policies, these updates make business information more secure.

Because preferred settings are tied to Google accounts and not an installation of Google Chrome itself, you can require stringent security settings for work-based accounts without interfering with an employee's personal internet usage.

This distinction — and freedom — is crucial as work from home options become more mainstream.

New Chrome updates for privacy

Privacy is also at risk as online users share personal information, use their cameras across multiple programs and apps, and have a growing archive of cookies and URLs that trace their online histories. Chrome's newly released (and soon to be released) privacy features include:

  • More intuitive site settings options: Users can better control notifications, camera access, and microphone access. It has been easy to permit a wider range of access than users may want, and the new release gives control back to the user.
  • Better syncing control: The new "You and Google" settings replace "People" and allow users to more easily control what settings and data are synced with their Google account for access on different devices.

Ultimately, Chrome's newest privacy controls offer a more convenient interface rather than any real changes in functionality.

Being able to toggle privacy settings to turn cameras and microphones on and off, manage extensions for different "modes" of internet usage, and feel secure in your choice of browser is increasingly vital as more and more data passes through our computers.

Businesses can also more easily require, recommend, and educate employees when it comes to work-standard privacy settings.

How Incognito mode is changing

Incognito mode on Google Chrome has never promised invisibility. What it has given users is a browsing tool that doesn't save cookies between sessions and doesn't record browsing history.

Soon, it will block third-party cookies during each browsing session. It will also give users more control over in-session cookies if you need more customized control.

What users need to do about the new features

Businesses that already use Google Chrome don't need to change their processes in order to benefit from the new features. But it's essential that users be prompt about updating their version of Google Chrome to stay secure and have the latest protections.

Business users who have video conferences and use the same devices for business and personal use will benefit from exploring the new settings and knowing how to trigger the changes (and set up the defaults) they prefer.

Staying on top upgrades to the programs you and your team uses every day allows you to implement stronger defaults, streamline work from home operations, and protect company information — even across diverse networks and locations.

The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
News
Data Security
Published on May 29, 2020

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read